NA Beer: Make Zero Your Biggest Asset

NA Beer: Make Zero Your Biggest Asset

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways.


Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passion for elevating the category and reducing stigmas associated with the production / sales / marketing / service of alcohol-free and non-alcoholic adult beverages. Anderson holds an MBA in Sustainable Business, and is a 15-year beverage industry veteran with a commercial portfolio that includes national beer education roles with the Boston Beer Company as well as global hops sales management roles with Kalsec and NZ Hops Ltd. Outside of a love for training and education, Anderson has consulted for breweries, cannabis beverage producers, and commercial hop producers and brands. Anderson is also a Certified Cicerone®, Certified BJCP judge, and has completed over 140 hours of in-person beer sensory training with the esteemed Dr. Bill Simpson.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

Episoder(471)

Supporting Your Brewery Staff

Supporting Your Brewery Staff

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Navigating Dry January for Your Brewery

Navigating Dry January for Your Brewery

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal...

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How to Make Ownership Your Competitive Advantage w/Larry Chase (Ray Johnson Group)

How to Make Ownership Your Competitive Advantage w/Larry Chase (Ray Johnson Group)

You’re an owner and your brewery business is always top of mind. Ask yourself: What would my business be like if my employees had an ownership mindset? What if they thought about the business like me...

3 Des 202237min

"This is Native." - Collaboration & the Art of Storytelling

"This is Native." - Collaboration & the Art of Storytelling

Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet ...

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Quality Control Triage

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There are only 2 types of breweries: 1) Those who have had quality issues 2) Those who have had quality issues but didn't know it We all try to prevent quality issues, however, it happens to us all. W...

26 Nov 202229min

Craft Beer Consumers: Who Goes Where

Craft Beer Consumers: Who Goes Where

After a year's worth of analyzing customer reviews, CBAS has bucketed six distinct craft beer consumer personas. This presentation will dive into what matters to each persona - ranging from things lik...

23 Nov 202245min

Developing Your Own Sense Of Beer Style w/Jeremy Storton (Good Beer Matters) & Julia Herz (American Homebrewers Association)

Developing Your Own Sense Of Beer Style w/Jeremy Storton (Good Beer Matters) & Julia Herz (American Homebrewers Association)

Beer styles are a bit polarizing. They are sometimes viewed as rules brewers ought to follow or information reserved for the elite. In this presentation, Jeremy and Julia will share that styles are me...

19 Nov 202246min

Building Relationships with Your City Government & Visitors Bureau

Building Relationships with Your City Government & Visitors Bureau

Craft beer is all about relationships, with your guests, with your neighbors, with your brewing community, and with your suppliers. However, we do often talk about the value of building a relationship...

16 Nov 202258min

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