Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Standardizing Beer Information: Deep Dive in to Best Practices for Sharing Brand Information

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trainings, and more. We will dive into how their brand information is broadcast into the world and explore strategies that you can implement yourselves.


Panelists: Chris Shields (Rhinegeist), Erik Fowler (White Labs), Paige Martin (Second Pitch Beer Co.)


Moderator: Josh Lindsay (MarketMyBrewery)


Thank you to AbstraxHops + MarketMyBrewery for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.


Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Episoder(473)

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories - Brewing for 25 Years with M. David Gonzalez (Lost Worlds Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. M. David Gonzalez (DG) has been a professional brewer since 1996 and attended the prestigious Siebel Institute of Technolo...

30 Jun 20211h 1min

Creating Safer Spaces: Best Practices

Creating Safer Spaces: Best Practices

This conversation features: AJ Head - Safe Bars Amy Leesa - Fisher Phillips Law Firm (focus on Employment Law in the brewery space) Kyle Rheiner - Arthur Hall (Craft Beverage Insurance) www.CraftBee...

22 Jun 20211h 1min

CBP Stories - Craft Beer Educator, Gloria Rakowsky (Crafted Minds LLC)

CBP Stories - Craft Beer Educator, Gloria Rakowsky (Crafted Minds LLC)

CBP Stories showcase individual members who have an inspiring story to tell. Gloria has been in the craft beer industry for over ten years in a variety of capacities – writer, brand ambassador, sales...

16 Jun 20211h

The Future of Yeast with Chris White (White Labs)

The Future of Yeast with Chris White (White Labs)

White Labs CEO Chris White is joining us to share a first look at the future of yeast with Craft Beer Professionals. The team at White Labs has been hard at work behind the scenes, innovating to bring...

9 Jun 202126min

Supporting Parents in the Workplace

Supporting Parents in the Workplace

This conversation features: Betsi Good - Four Corners Brewing Company James Moriarty - Urban Brew Labs Laura Dierks - Interboro NYC Nancy Trigg - Arryved Randy Jensen and Sindre Ingebrigtsen - Molo B...

8 Jun 20211h

Planning Events...Again

Planning Events...Again

This conversation features: Collean Laney - Three Notch'd Brewing Company Katie Nierling - Ska Street Brewstillery Muriah Kilmer - Freedom's Edge Brewing Tiare Austin - Walking Stick Brewing www.Cra...

3 Jun 20211h 5min

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories - Sales, Stories, and Can Handles with George Graham (PakTech)

CBP Stories showcase individual members who have an inspiring story to tell. With 25+ years in the craft beer industry, before working for a few of the largest breweries in the world, George Graham r...

2 Jun 202158min

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories - Only in Wisconsin with Dan Carey (New Glarus Brewing Company)

CBP Stories showcase individual members who have an inspiring story to tell. Daniel Carey operates the New Glarus Brewing Company in Wisconsin along with his business partner and wife, Deb, as well a...

27 Mai 202158min

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