Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

Multi-Segment Production: Future Proofing Business in a Maturing Beverage Industry

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern beverage producer. Join in on this session to hear from a panel of multi-segment producers about keys to future-proofing your business. They’ll cover everything from market challenges to breaking into new segments and leave you asking the question: What can I do to become a multi-segment producer? And if I am one already, how can I do it better?⁠


Learning Objectives:


  • Understand why producers are shifting toward a multi-segment approach
  • Hear from industry leading craft producers on how they broke into MSP
  • Zoom in on technology that modern producers use to support their product segments and new endeavors from amker to market
  • Learn how multi-segment production, data, and technology future-proof your business from maker to market to meet consumers where they are in an ever-changing marketplace


Featuring:

Garth Beyer (Encompass Technologies)

Jamie MacLean (Sleeping Giant Brewing)

Mike Denmon (Coronado Brewing)

Sam Green (Untitled Art, Octopi Brewing)


Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at ⁠https://cbpconnects-charleston.eventbrite.com

Episoder(469)

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Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

Creating a Disability Friendly Taproom with Kelly Weiss (Perkiomen Valley Brewery)

1:4 people have a disability. And guess what? Some of them like beer. Some of them want to hang out with their friends in a comfortable space. ALL of them are consumers. Is your taproom accessible? Ha...

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CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories - From Blue Moon to THC-infused Beer with Keith Villa (CERIA)

CBP Stories showcase individual members who have an inspiring story to tell. During his 32 years at MillerCoors, Keith Villa created this cloudy, unfiltered Belgian-style beer, first brewed at the 10...

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The Current State of Beer Fests

The Current State of Beer Fests

This conversation features: Brian Boak - Brewers Roundtable Brittany Burke - Untappd Day Bracey - Barrel & Flow Fest Kevin Mardorf - BeerFests.com Matthew Leff - Rhizome Productions www.CraftBeerPro...

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CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

CBP Stories - A Brewery Built on Friendship with Brian Nolan (Friendship Brewing Company)

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29 Apr 20211h

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This conversation features: Kelly Weiss - Perkiomen Valley Brewery Max Finnance - Artisanal Brewing Ventures Nick Bonadies - Belleflower Brewing Company Sofia Barbaresco - New York State Brewers Asso...

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Sexual Harassment in the Craft Beer Industry

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This conversation features: Alison Wisneski - Lady Justice Brewing Andrew Coplon - Craft Beer Professionals/Secret Hopper Jamaar Valentine - NoDa Brewing Company Katie Nierling - Ska Street BrewStille...

20 Apr 20211h 2min

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