You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage.


Fortunately, through the incredible power of technology things are getting better. Digital memberships and rewards can now be used to simplify programs and enhance the taproom experience for both staff and customers.


In this session we will take a look at real-world examples of thriving beer club and mug club membership programs. We’ll also look at some of the tools that are available to help you build and manage a program of your own. You will walk away from this session with actionable options for starting or growing a membership program at your brewery.


If you want to make your customers feel like VIPs and keep them coming back, if you want to keep your staff happy and focused on service instead of spreadsheets, and if you want to drive real recurring revenue for your taproom then this session is for you.


Ross accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Ross will be joined by:

Frank Green III (Modern Times)

Kam Whitworth (Coronado Brewing Company)


Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com




Episoder(471)

CBP at CBC Preview Panel (Part 2)

CBP at CBC Preview Panel (Part 2)

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Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

Progression Towards Succession - Setting Up Your Brewery for a Successful Exit w/ Larry Chase

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your bus...

29 Apr 202334min

Lessons from the Other Side: Learning from Brewery Closures

Lessons from the Other Side: Learning from Brewery Closures

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a hu...

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CBP at CBC Preview Panel (Part 1)

CBP at CBC Preview Panel (Part 1)

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-r...

25 Apr 202351min

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

Pitfalls of Buying (or Selling) a Brewery w/ John Szymankiewicz (Beer Law Center)

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it...

22 Apr 202334min

 CBP Connects Milwaukee Event Preview

CBP Connects Milwaukee Event Preview

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we...

19 Apr 202328min

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams a...

15 Apr 202354min

Studly Brewing Company: Beer, Baseball, and the First 100 Days

Studly Brewing Company: Beer, Baseball, and the First 100 Days

In this conversation, we chat live with Blake about his experience since opening. We dive into what he's learned so far, what has surprised him, and what he's been able to apply from his background in...

12 Apr 20231h 14min

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