You Got 99 Problems, But Your Mug Club Ain’t One…

You Got 99 Problems, But Your Mug Club Ain’t One…

Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage.


Fortunately, through the incredible power of technology things are getting better. Digital memberships and rewards can now be used to simplify programs and enhance the taproom experience for both staff and customers.


In this session we will take a look at real-world examples of thriving beer club and mug club membership programs. We’ll also look at some of the tools that are available to help you build and manage a program of your own. You will walk away from this session with actionable options for starting or growing a membership program at your brewery.


If you want to make your customers feel like VIPs and keep them coming back, if you want to keep your staff happy and focused on service instead of spreadsheets, and if you want to drive real recurring revenue for your taproom then this session is for you.


Ross accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Ross will be joined by:

Frank Green III (Modern Times)

Kam Whitworth (Coronado Brewing Company)


Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference.


Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com




Episoder(471)

Guest Experience: How to Thrive in an Instant, On-Demand World

Guest Experience: How to Thrive in an Instant, On-Demand World

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Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

You and your employees' social, mental and physical wellbeing matter. The craft beer industry is in a time of reckoning with an all-time record of people leaving their jobs, and employers struggling ...

9 Nov 20221h 4min

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Brewers pose unique challenges when it comes to carbon dioxide in the workplace. While CO2 is a necessary product in the brewery process, exposure to high concentrations can be life-threatening. W...

5 Nov 202233min

From Grain to Package

From Grain to Package

Join this panel discussion with Pneumatic Scale Angelus, ABS Commercial, and MacKinnon Brothers Brewing for a conversation on “From Grain to Package.” PSA’s Mike Davis and Elden Rowland join Alex Sm...

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Start A Brewery Presents: Game Changers for Your New Taproom

Start A Brewery Presents: Game Changers for Your New Taproom

When you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance? ...

26 Okt 202257min

After the Reckoning: A Safe Bars Experience

After the Reckoning: A Safe Bars Experience

It’s been almost two years since our eyes were opened to some of the toxic behaviors common in brewing culture. While awareness was the first step in building a new culture, we still have work to do t...

24 Okt 202233min

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Marcus Baskerville is arguably one of the hardest working people in craft beer. From being a co-founder at Weathered Souls Brewing Company to helping lead the Black is Beautiful initiative to opening ...

22 Okt 202252min

Pro Tip: A Conversation of Tipping in Breweries

Pro Tip: A Conversation of Tipping in Breweries

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this ...

20 Okt 20221h 4min

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