Craft Beer Professionals25 Nov 2023

Staying Savvy in a Turbulent Market w/ Don Marcil and Mike Paladino (Lotus Beverage Alliance)

As craft brewers and small business owners, the journey towards success in a rapidly changing market requires not only hard work and creativity, but also strategic foresight and adaptability. That is why Lotus Beverage Alliance is excited to discuss the successful strategies we are seeing among local brewpubs. Small breweries are still alive and well, they just require proper business planning.

Led by industry experts and seasoned brewers, Don Marcil and Mike Paladino, this session will equip you with the tools and knowledge needed to thrive and stay ahead of the game despite headwinds and industry consolidation.

In this unique presentation, we will discuss:

-Market Trends and Analysis Understand the ever-evolving landscape of the craft beverage market, including emerging trends, consumer preferences, and competitive dynamics. Gain actionable insights that will enable you to identify new opportunities and potential pitfalls.

-Business Sustainability Learn effective techniques to ensure long-term business sustainability, including financial management, operational efficiency, and resource optimization. Discover how to strike the delicate balance between growth and maintaining the quality and integrity of your craft.

-Marketing and Branding Strategies Uncover innovative approaches to differentiate your products in a crowded marketplace and captivate discerning consumers.

-Industry Collaboration and Networking Harness strategic partnerships, and learn how sharing knowledge can drive mutual success and unlock new opportunities for growth.

Don left his life as a graphic artist to pursue his dream of brewing beer. He enrolled in the American Brewers Guild in 2009 and did a 5 week apprenticeship in Portland Oregon at Hopworks Urban Brewery. In 2010 he was working from the bottom up washing kegs, cleaning brite tanks and fermentation vessels, packaging and finally mastering the hot side operations. During the 1000’s of batches brewed, Don was fortunate to learn many styles, techniques and gain the friendship of some incredible brewers.

Mike became a professional brewer in 2002 in the great state of Oregon. He has won many awards for his craft brew, and is well known throughout the pro brewing community. His career entailed more than 15 years of brewing, the last three of which have included brewing beer & cidermaking at Sasquatch Brewery & New West Cider.

Mike has personally opened multiple breweries throughout his career as a professional brewer. He now works with Lotus Beverage Alliance as a Brewery Design Consultant where he has helped dozens of new breweries plan and configure their brewing systems to fit their unique brewing styles and equipment needs.

Learn more at www.LotusBevAlliance.com

Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com

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