Leaning In: Exploring Theme-Driven Breweries

Leaning In: Exploring Theme-Driven Breweries

"A welcoming place with great beer."


"Good times, good people."


Is anyone actively trying for the opposite? How do you describe your brewery in only 5 words? Today, we are going to chat with brewery owners that aimed to not only create welcoming spaces, but leaned into to a specific theme as an integral part of their operation. From dogs to baseball to wizards to airplanes, we will discover the inspirations behind these thematic choices, the challenges faced in execution, and the impact on customer engagement and brand loyalty. This conversation features: Ann Zofchak (4 Paws Brewing) Blake Edmunds (Studly Brewing) Chris Ragaisis (Wizard Works Brewing) Morgan O'Sullivan (FlyteCo Brewing)

Get excited to join us in-person at CBP Connects in 2024.More information coming soon.Stay up to date with CBP at update.craftbeerprofessionals.org

Episoder(471)

Things We Don't Say IPA: Craft Beer for Mental Health

Things We Don't Say IPA: Craft Beer for Mental Health

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The LGBTQIA+ Experience in Craft Beer

The LGBTQIA+ Experience in Craft Beer

This conversation features: Bryan Van Den Oever - Red Bear Brewing Company Holly Regan - Freelance Journalist Michele Wonder - Perfect Pour Services Rachael Engel - Bosk Brew Works www.CraftBeerProf...

23 Feb 20211h 4min

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Why Branding Matters In The Craft Brewery World with Marcus Ohanesian (Perfect Evolution)

Marcus Ohanesian is the Owner & Designer of Perfect Evolution & Design/Marketing Manager at Timberyard Brewing Company. www.CraftBeerProfessionals.org

18 Feb 202158min

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories - Rekindled Relationship to Destination Brewery with Abraham & Paul Lorrain (Funky Bow Brewery & Beer Company)

CBP Stories showcase individual members who have an inspiring story to tell. Abraham, and his father, Paul, didn't talk for seven years. Why? They still don't know. A letter and an home-brew kit ign...

11 Feb 202156min

Finance for Non-Financial People

Finance for Non-Financial People

This conversation features: Jason Sleeman - United Community Bank - Craft Beverage Josh Lance - Lance CPA Kary Shumway - Kary's Financial Training/Wormtown Brewery Rick Wehner - Brewery Finance www....

9 Feb 20211h 5min

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories - Becoming a Professional Beer Journalist with Tara Nurin

CBP Stories showcase individual members who have an inspiring story to tell. Tara is a BJCP-certified beer judge. Passionate about promoting women’s challenges and achievements, the former TV news re...

4 Feb 202158min

CBP Stories - How Arryved Came To Be

CBP Stories - How Arryved Came To Be

CBP Stories showcase individual members who have an inspiring story to tell. Arryved was founded by David Norman, in partnership with local craft brewery GM's Ray Decker of Avery and Natalie Gula of ...

27 Jan 202157min

When Should Your Brewery Reach Out For Help?

When Should Your Brewery Reach Out For Help?

This conversation features: Chad Melis - Turn It Up Media Denise Ford-Sawadogo - Montclair Brewery Sean O'Keefe - Pontoon Brewing Warren Bondi - Beer Marketeers www.CraftBeerProfessionals.org

26 Jan 20211h 8min

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