Craft Beer Professionals18 Mai 2024

Breweries & Cities: Building Effective Relationships

In this presentation, we will provide highlights from a new book entitled Craft Breweries & Cities: Perspectives from the Field. Our goal in creating this book was to illustrate how craft breweries have helped to shape urban and community issues. It is a cross-section of research, case studies and examples of how breweries and local government have worked together to foster greater dialogue, opportunities, and understanding in communities across the country. We demonstrate how craft breweries are meaningful contributors and participants in addressing critical challenges that communities face. The book covers issues ranging from demographic and geographic trends to community, economic and workforce development to gentrification, land use, zoning, and regulations; from adaptive reuse to racial equity and sustainability; from crime to craft beer tourism. Several of our contributors will be presenting on their topics in this presentation. You will hear common themes, such as the importance of "place" as well as specific, important topics like race and equity, crime, and beer tourism.

Our goal for this presentation is to provide you -- as craft beer professionals -- important considerations for building and sustaining relationships with your local government. Anyone that has started a brewery understands location is critical when it comes to regulations, permitting, attracting consumers, and thriving in that neighborhood. Whether you are considering starting a brewery, opening additional locations, or just want to hear about how others have faced and overcome these challenges, this session is for you.

Grab the book: https://www.routledge.com/Craft-Breweries-and-Cities-Perspectives-from-the-Field/Wartell-Vasquez/p/book/9781032443140

Moderator: Julie Wartell (UC San Diego)

Panelists:

Dustin Hauck (Hauck Architecture)

Gail Williams (BeerByBart)

Josh Newton (University of California-San Diego)

Neil Reid (University of Toledo OH)

Omar Passons (City of San Jose CA)

Steve Shapiro (BeerByBart)

Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference.

Join us in-person for CBP Connects in 2024

Half workshop, half networking

Portland, ME | June 10-12, 2024

Learn more at www.CBPConnects.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(484)

Brewery Collaboration Structures: What Works & Why

Recent years have seen dramatic growth in brewery collaboration structures ranging from simple contract brewing to regional platforms consolidating brands under shared infrastructure. These models off...

3 Jun 40min

Adding Spirits to Your Brewery

Join Donald Snyder, a 20+ year spirit industry leader, as he discusses the many opportunities and challenges that brewers will face when adding spirits to their brewery operations. Adding a spirits pr...

27 Mai 26min

Is DtC Right for Me? Understanding the Risks and Rewards of Shipping Beer

For brewers looking to grow their market, the prospect of the direct-to-consumer (DtC) shipping channel—and the potential to sell to consumers across the country that it brings—can be tantalizing. Ind...

20 Mai 53min

Dealing With Seasonality

Seasonality hits every brewery differently. A beach town in July looks nothing like a mountain town in February. In this panel, we are bringing together breweries from very different markets to talk a...

16 Mai 56min

It's Okay To Not Be Okay: Mental Health at Breweries

Craft beer is all about friendship and fun, and that can ironically make it harder for folks who are dealing with anxiety, depression, or suicidality to open up about their struggles. Because craft be...

13 Mai 46min

AI Beyond the Caption: Scaling Taproom Voice with Intent

In an industry built on authenticity and community connection, most teams resist AI because they worry it will dilute the brand’s voice or sound generic. Used strategically, AI can protect creative en...

9 Mai 49min

Taproom Marketing 101: Life After Social Media

It’s hard out there for a brewery. With follower reach at an all time low and Meta no longer recommending alcohol pages, we need to flip the script. We need profitable & owned channel marketing progra...

6 Mai 33min

Ball Theory for Brewers: Protect the Glass, Drop the Rubber, and Lead Without Burning Out

If you’ve ever felt like you’re juggling tanks, taplists, payroll, a stuck mash, and three “quick questions” before your coffee kicks in? You’re not alone. Ball Theory for Brewers is a simple, fun way...

2 Mai 15min