254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

Success doesn’t happen overnight. This is something Foundr CEO Nathan Chan knows all too well. Before he started his business, Nathan was in a common predicament: he hated his job and he had no idea what career path to take. It took many steps to plant the seed that eventually became Foundr. Even then, it wasn’t an easy path forward. He stayed in his job long after starting Foundr, and at one point, Nathan even launched a webinar from his parents’ basement. There was no magic involved—only hard work, strategic decisions, and many lessons learned. In this video interview, Dave Hobson, our Head of Growth and Marketing and one of the first to join the Foundr team, has a raw conversation with Nathan about his journey to building a global brand. Nathan opens up about what it took to get Foundr off the ground, shares the key takeaways he picked up along the way, and reveals the nitty gritty details around how he turned a webinar presentation he hacked together into a multimillion-dollar product. This episode is chock-full of sage advice, life lessons, and even an embarrassing story or two from our CEO’s humble beginnings that you’ll definitely want to hear. Key Takeaways How Nathan went from working at an IT job he hated to launching a digital magazine The steps Nathan followed to turn a webinar presentation to a multimillion-dollar digital product How falling into the trap of seeking perfection will prevent you from reaching your goals The difference between “painkiller” and “vitamin” products Why it’s so critical to build an audience and test your ideas first How to use concepts like “a thousand true fans” and the “Oprah strategy” to create a successful business

Episoder(600)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia. In this interview, Tony explains how he bought AirAsia for ju...

13 Nov 202542min

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In th...

11 Nov 202512min

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turn...

6 Nov 202553min

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift s...

4 Nov 202513min

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder bre...

30 Okt 202559min

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster,...

28 Okt 202512min

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling c...

23 Okt 202541min

598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch

598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch

Think your “brand” is a logo, font, and color palette? That’s polish—not branding. Real ecommerce branding makes customers feel understood, builds instant trust, and increases conversions across your ...

21 Okt 20259min

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