254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

254: A Behind-The-Scenes Look at How Foundr CEO Nathan Chan Built A Global Brand

Success doesn’t happen overnight. This is something Foundr CEO Nathan Chan knows all too well. Before he started his business, Nathan was in a common predicament: he hated his job and he had no idea what career path to take. It took many steps to plant the seed that eventually became Foundr. Even then, it wasn’t an easy path forward. He stayed in his job long after starting Foundr, and at one point, Nathan even launched a webinar from his parents’ basement. There was no magic involved—only hard work, strategic decisions, and many lessons learned. In this video interview, Dave Hobson, our Head of Growth and Marketing and one of the first to join the Foundr team, has a raw conversation with Nathan about his journey to building a global brand. Nathan opens up about what it took to get Foundr off the ground, shares the key takeaways he picked up along the way, and reveals the nitty gritty details around how he turned a webinar presentation he hacked together into a multimillion-dollar product. This episode is chock-full of sage advice, life lessons, and even an embarrassing story or two from our CEO’s humble beginnings that you’ll definitely want to hear. Key Takeaways How Nathan went from working at an IT job he hated to launching a digital magazine The steps Nathan followed to turn a webinar presentation to a multimillion-dollar digital product How falling into the trap of seeking perfection will prevent you from reaching your goals The difference between “painkiller” and “vitamin” products Why it’s so critical to build an audience and test your ideas first How to use concepts like “a thousand true fans” and the “Oprah strategy” to create a successful business

Episoder(599)

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggle...

22 Aug 20251h 13min

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch....

19 Aug 20257min

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She ...

15 Aug 202547min

578: (Solo) The Wake-Up Call That Changed How I Work

578: (Solo) The Wake-Up Call That Changed How I Work

I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t. In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wa...

12 Aug 202510min

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care. In this episode, she shares how Burst launched...

8 Aug 202543min

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

I got sued just a few months into starting Foundr—and it nearly crushed everything I was building. In this short episode, I’m sharing the full story behind how I was forced to change the name of my...

5 Aug 20259min

575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

575: Ty Haney on Being Ousted From Her Own Company: The Lesson's Learnt & How to Bounce Back

In this episode, Ty Haney, founder of Outdoor Voices, shares how she turned her public downfall into the blueprint for an even bigger comeback—building multiple new brands and redefining how community...

1 Aug 202553min

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

574: He's Building a $250M+ Business That Measures Success in Lives Saved | Andrew Lacy

In this episode, Andrew Lacy, founder of Prenuvo, shares how he went from two startup exits to building one of the fastest-growing health tech companies in the world—revolutionizing preventative healt...

25 Jul 202553min

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