227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel more comfortable with themselves. According to this forward-thinking founder, the world has enough makeup products, and what the industry really needs is better products with better brand messages. Geraerts thinks makeup should be fun, not a necessity or a chore, which is one reason she called her company Fluff. But there's nothing frivolous about her approach to business. Geraerts is filling a void in the cosmetics industry and raising up the self-esteem of women globally in the process. In this compelling video interview, Geraerts reveals why she decided to leave her booming skin care company, and what she sees on the horizon for Fluff. She also talks about her strict manufacturing process, her focus on sustainable products, her unique customer development process, and the distinct way the company creates online content. Key Takeaways How Geraerts chooses manufacturers to create her products The company’s unique customer development process for finding out what types of products solve her customers’ problems Why she won’t be focusing on traditional influencer marketing to promote her products Fluff’s unique website launch strategy and how they work with their customers and freelancers to curate all of their content

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73: How to Build a Super Successful Online Business with John Lee Dumas of Entrepreneur on Fire

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72: Internet Marketing Mastery with Los Silva

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71: Mastering Social Media & Evangelism with Guy Kawasaki

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There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneur...

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Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard. But what if I told you that it's entirely p...

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68: Building The Best Workplace in The World with Vishen Lakhiani of Mindvalley

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How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture. Making the effort to build an...

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67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

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Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a ...

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66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

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However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more sto...

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