220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

220: Building Community as the Foundation for a Successful Content Business, With Carly Zakin & Danielle Weisberg of theSkimm

Carly Zakin and Danielle Weisberg started their business as good friends on a couch, with nothing but their laptops and a healthy dose of hustle. Today, their millennial women-focused media company theSkimm serves seven million daily subscribers, employs 70 people, and boasts more than 30,000 enthusiastic brand ambassadors. The company also just closed a round of Series C funding led by GV (formerly Google Ventures) and a group of mainly female investors—including the likes of Shonda Rhimes, Tyra Banks, and Spanx founder Sara Blakely. Weisberg and Zakin have maintained a close friendship and strong collaboration throughout their six years in business. This dynamic forms the backbone of their company and sets the tone for daily operations, which is largely focused on supporting and empowering women. In this interview, learn about the early days of theSkimm, the power of community and connection, and how the brand monetizes its content to build a sustainable media business. The company publishes news that fits into the daily routines of its members, continually nodding to its mission statement of making it easier for people to live smarter, more connected lives. But if you ask us, these powerful founders are the smart ones, effectively proving the mantra, “We are all stronger when we work together.” Key Takeaways How and why they waited two and a half years to monetize their community of loyal followers How they monetize their content with multiple income streams to build a sustainable, well-rounded business Details of the Skimm’bassadors program and why it has grown so rapidly Zakin and Weisberg’s top tips for growing a content-based business

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35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

35: Cold Hard Business Advice & How to Dominate Your Goals with Multi-Millionaire Steve Mehr

This is not your typical interview where I interview someone well known in the entrepreneurial space.   Steve Mehr is an entrepreneur, businessman, all round hustler and the founder of an Ad Agency ca...

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34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

A very long time ago before I even considered starting a business, I once read that the self storage industry was a brilliant business model, and a booming industry. Little did I know 4-5 years later ...

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33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

In the brave new world of business that has arisen with the growth of the web, there are many types of entrepreneurs. There is the planner, who plots every move from the beginning, never a scandal in ...

4 Mar 201551min

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale:   This is an aggressive beer. You probably won’t like it. It is quite doubtfu...

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31: Buying Your Time Back With Outsourcing Guru Chris Ducker

31: Buying Your Time Back With Outsourcing Guru Chris Ducker

37,000 feet high in the air. Hurtling forward at hundreds of miles per hour. This was it. This was the scene. This was where Chris Ducker sat when he wrote his resignation letter – a step that helped ...

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30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

This episode is proudly sponsored by DesignHill - The World's #1 Marketplace for Custom Designs. If you go to designhill.com/promo/foundrmag, foundr listeners will get $40 off the contest posting fee ...

4 Feb 201556min

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

This is a short episode of around 20 minutes. In this episode I answer your top 5 most popular questions. As I'm hearing from so many of you in our community, I'm finding a lot of commonalities in the...

28 Jan 201526min

28: The Future of Content Marketing with Chris Brogan

28: The Future of Content Marketing with Chris Brogan

“What's the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they're cared fo...

26 Jan 201535min

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