216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce

“Ninety-eight percent of landing pages are just plain bad.” This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know. As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker. In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval. ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open. Key Takeaways The history of Unbounce and how the company rose to prominence How to make a landing page that impresses Oli Gardner Gardner’s top three tips to becoming a better marketer

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360: A Proven Formula For Finding Trending HOT Products with Jeremy Gutsche from TrendHunter

360: A Proven Formula For Finding Trending HOT Products with Jeremy Gutsche from TrendHunter

As the CEO and founder of TrendHunter, Jeremy Gutsche is at the forefront of trendspotting, innovation, and creating the future. In this ground-breaking interview, the New York Times Bestselling autho...

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359: The Secret To Scaling Million Dollar Brands MULTIPLE TIMES: Harry’s Jeff Raider & Andy Katz-Mayfield

359: The Secret To Scaling Million Dollar Brands MULTIPLE TIMES: Harry’s Jeff Raider & Andy Katz-Mayfield

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358: Pro-Product vs. Pro-Marketing: How Heidi Zak of ThirdLove Faced Off With Victoria’s Secret

358: Pro-Product vs. Pro-Marketing: How Heidi Zak of ThirdLove Faced Off With Victoria’s Secret

Quitting her promising job at Google, Heidi Zak decided to take the plunge and launch ThirdLove, an ecommerce brand for women’s underwear. Today, thanks to Zak’s masterful approach to scaling, ThirdLo...

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Joseph Einhorn is no stranger to entrepreneurialism. With almost 25 years of startup experience under his belt, Einhorn knows the ins and the outs of the game.    In this interview with Nathan Chan, E...

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355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer ...

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354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

In this episode of the Foundr podcast, CEO and founder of eToro Yoni Assia sits down to discuss how he built his empire, getting dinner with Warren Buffett, and how he scaled the world's largest socia...

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353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

After launching 9 companies, Jon Oringer didn’t really think that his 10th company Shutterstock would be the one to stand out from the crowd. Started as a side-hustle, Oringer launched the stock photo...

13 Apr 202139min

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