211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

Episoder(587)

328: Building a $50M Underwear Empire off $20K with Joanna Griffiths from KNIX

328: Building a $50M Underwear Empire off $20K with Joanna Griffiths from KNIX

Joanna Griffiths CEO Knixwear CEO of global intimates brand Knixwear Joanna Griffiths sits down with Nathan Chan to reveal how she took $20k to and made $50m in revenue last year.  In this wonderfully...

13 Okt 202055min

327: How to Outlearn ANYONE & Become the Best with Ulrich Boser of the Learning Agency

327: How to Outlearn ANYONE & Become the Best with Ulrich Boser of the Learning Agency

Ulrich Boser, CEO, The Learning Agency Founder and CEO of The Learning Agency, best-selling author, and Foundr course Instructor Ulrich Boser sits down for an in-depth discussion on becoming a better ...

6 Okt 202050min

326: How Skillshare Co-Founder Malcolm Ong Has Transformed Multiple Industries—From Education To Media

326: How Skillshare Co-Founder Malcolm Ong Has Transformed Multiple Industries—From Education To Media

Malcolm Ong has never shied away from change. In fact, his ability to adapt is what has given him a front-row seat to multiple business transformations—first as the co-founder of education platform Sk...

29 Sep 20201h 5min

325: How Whole Foods Market Co-Founder and CEO John Mackey Leads By Example

325: How Whole Foods Market Co-Founder and CEO John Mackey Leads By Example

John Mackey, Co-Founder and CEO, Whole Foods Market Right now, every company needs strong leadership to guide them through these challenging times. Thankfully, Whole Foods Market co-founder and CEO Jo...

22 Sep 202048min

324: How Vital Proteins’ Kurt Seidensticker Generated Insane Consumer Demand For Collagen

324: How Vital Proteins’ Kurt Seidensticker Generated Insane Consumer Demand For Collagen

Kurt Seidensticker, Former NASA Engineer & Founder and CEO, Vital Proteins How did Kurt Seidensticker go from being a NASA engineer to the founder of one of the biggest protein brands in the world? Be...

15 Sep 202046min

 323: How To Take A Profit-First Mindset During A Pandemic, According to Mike Michalowicz

323: How To Take A Profit-First Mindset During A Pandemic, According to Mike Michalowicz

Mike Michalowicz, Author & Co-Founder, Profit First Professionals Right now, every entrepreneur has the same question on their mind: how do I recover or maintain my company’s profit levels during Covi...

8 Sep 202029min

322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan

322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan

Mikael Yan, Co-Founder and CEO, ManyChat When Mikael Yan launched ManyChat in 2015, other messaging apps were trying to impress investors with their fancy AI and NLP technologies. But not him. Instead...

1 Sep 202056min

321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

321: Birchbox’s Katia Beauchamp On Scaling Relationships, Building Trust, And More

In 2010, only 2% of beauty products were being sold on the internet. When Katia Beauchamp and her Harvard Business School classmate, Hayley Barna, came across this statistic, they were floored. This s...

25 Aug 202052min

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