211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

211: Contently’s Shane Snow on Building a Content Empire and Then Returning to His Writing Roots

While he always had a passion for entrepreneurship, Shane Snow started his career as a freelance journalist, and during that time noticed how many of his peers were struggling to market themselves and find work. This frustration fueled his desire to develop the global content marketing platform, Contently. Contently is a unified content marketing solution for the world’s biggest enterprise brands, and it’s also a tremendous source of income for creative freelancers. By Snow’s best estimates, Contently has paid out more than $46 million (and counting) to freelancers around the globe. As successful as his time at Contently has been, Snow never stopped being a writer at heart, and now he's back at it. He recently hired a CMO for Contently and became “founder-at-large,” relieving himself of the day-to-day management and freeing up his time to reunite with his first career love. Today, you can find Snow promoting his soon-to-be-published book, Dream Teams, and otherwise sharing his expertise on team building and storytelling for founders. In this interview, Snow shares his journey to the top of the entrepreneurial mountain and back home again, along with his best advice learned from a seven-year reign at Contently. Key Takeaways The two realizations Snow had that sparked the idea for Contently How Snow transitioned out of his role as founder and returned back to his former love of journalism Snow's counterintuitive advice on team building and how it relates to innovation One of the most important things we can do as leaders and team members to build relationships Key Resources From Our Interview With Shane Snow Find out more about Shane Snow here Follow Shane on Twitter Learn more about Contently

Episoder(587)

284: Mastering the Art of Paid Media: Spending Over $85M on Facebook, With Structured Social Co-Founder Nick Shackelford

284: Mastering the Art of Paid Media: Spending Over $85M on Facebook, With Structured Social Co-Founder Nick Shackelford

Nick Shackelford used to be a goalie for the American pro soccer team, LA Galaxy II. So how did he end up being an expert in the online ad space? After leaving the soccer league at the end of 2015, Sh...

15 Jan 20201h 1min

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and m...

18 Des 201931min

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

Jeff Epstein paid off his law school student loans in an unconventional way. When he and a couple of friends noticed the booming online poker sites in the mid 2000s, they created an affiliate company ...

10 Des 201948min

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

Ben Simon showed up at his college classmate Ben Chesler’s door with a giant, ugly sweet potato, plopped it down in front of him, and declared, “This is the future.” Chesler believed him. Simon had vi...

9 Okt 201944min

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

If you’ve ever bought a bottle of Jack Daniels BBQ sauce or Febreze kitty litter, you’ve seen Michael Stone’s powerful approach to brand licensing in action. This attorney-turned-entrepreneur pioneere...

1 Okt 201958min

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

Blake Mycoskie had a number of hits and misses as a young entrepreneur, but it was a trip to Argentina that inspired the idea that would become his mission—and end up having a huge impact on the busin...

10 Sep 201931min

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

In business, everyone wants to win. But sometimes it’s the people who refuse to lose who end up finding success. This is the mindset that food writer, author, and founder of the website Serious Eats c...

14 Aug 20191h

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

When Nir Eyal has a burning question (which he frequently does), he goes on the hunt for an insightful answer. That curiosity is what led Eyal to publish his first and wildly popular book, Hooked: How...

6 Aug 201948min

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