208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

For Pura Vida co-founders Griffin Thall and Paul Goodman, a chance meeting with two Native jewelry artisans on a beach in Costa Rica sparked an idea that would forever change their lives. They're now running a rapidly growing brand that not only inspires tremendous customer loyalty, but also promotes products that give back in a big way. Pura Vida (which means “pure life” in Spanish) has grown rapidly since its inception, but this isn’t the brand’s most appealing aspect. Customers also love the company, because it has provided sustainable jobs to 350+ jewelry artisans worldwide, and donated more than $1.5 million to charities using proceeds from its products. In this inspiring interview, learn how Pura Vida has leveraged influencer marketing and social media to spread its brand message and create a global movement of loyal customers. Matching creative social strategies with a passionate mission has made this brand a massive success and we are proud to feature them. Way to go Pura Vida! Key Takeaways The company's unique micro-infuencer marketing program that forms the backbone of their promotional marketing campaigns The monthly subscription club that is the fastest-growing part of the business The strategies behind the company’s high customer engagement How Pura Vida creates a culture and lasting experiences that contribute to customer loyalty

Episoder(596)

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

So we've decided to mix things up a little with this podcast episode.   This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 mo...

10 Jun 201512min

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right. Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reali...

29 Mai 201545min

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference. “Biggest thing...

18 Mai 201529min

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it. So how did Shaun Neff, founder and namesake of the California-based clothing co...

12 Mai 201549min

41: How to Hack Time with Tim Ferriss (not to be missed)

41: How to Hack Time with Tim Ferriss (not to be missed)

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed u...

3 Mai 201539min

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotligh...

30 Apr 20151h 4min

39: Life in the Shark Tank with Barbara Corcoran

39: Life in the Shark Tank with Barbara Corcoran

Barbara Corcoran doesn’t look far past the family tree for inspiration. While many entrepreneurs seek seasoned businesspeople to learn from, Corcoran’s mentor was her mother, not because her mother ma...

21 Apr 201544min

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

38: Growth Hacking 101 and Creating Epic Courses with Mattan Griffel

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy a...

11 Apr 201547min

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