185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. StyleSeat provides tools for beauty professionals, which lets them run their entire business with just one piece of software. If StyleSeat sounds like your typical booming, industry-disrupting tech startup, don't be fooled. McCloskey is dedicated to running her company in very atypical ways, and in today's interview, she shares how bucking Silicon Valley norms can help you achieve tremendous success—on your own terms. For example, her startup is led overwhelmingly by women, a rarity in an industry with persistent gender gaps. The company has also chosen to stop raising money, and without a marketing or sales team, it barely invests in marketing. McCloskey loves what she does and her business decisions are not solely driven by a pursuit of revenue and growth like many of her peers. Her goal is to empower female business owners with amazing products so they can do what they love as well. When they win, she wins. Check out the interview to learn McCloskey's unique approaches to funding, growth, and staffing, along with other priceless lessons. Key Takeaways Why McCloskey, against popular opinion, is not interested in raising any more money The primary engine behind StyleSeat's exponential growth Why the startup walked away from a billion-dollar business model Why McCloskey keeps her team smaller than most comparable startups

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34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

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Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale:   This is an aggressive beer. You probably won’t like it. It is quite doubtfu...

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37,000 feet high in the air. Hurtling forward at hundreds of miles per hour. This was it. This was the scene. This was where Chris Ducker sat when he wrote his resignation letter – a step that helped ...

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30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

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This episode is proudly sponsored by DesignHill - The World's #1 Marketplace for Custom Designs. If you go to designhill.com/promo/foundrmag, foundr listeners will get $40 off the contest posting fee ...

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29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

This is a short episode of around 20 minutes. In this episode I answer your top 5 most popular questions. As I'm hearing from so many of you in our community, I'm finding a lot of commonalities in the...

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28: The Future of Content Marketing with Chris Brogan

28: The Future of Content Marketing with Chris Brogan

“What's the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they're cared fo...

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27: Curing Stress & Anxiety as an Entrepreneur with Charlie Hoehn

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Eight years ago, Charlie Hoehn had no job. He submitted application after application to no avail. Only two companies offered him employment. His choices? “Back-breaking labor and a pyramid scheme,” h...

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