184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highly profitable, if they don't align with his vision. An unconventional approach, to be sure, but his personal development school Mindvalley has more than 3 million students and counting. So what does Nawalkha focus on? His mission is to create life-changing experiences for his customers, and does so by bringing them instruction from some of the most powerful speakers of our time. Nawalkha’s main goal is not to develop products, but to create "heart-centered experiences." And he believes this is the key to Mindvalley’s success in its quest to move their business—and all of humanity—forward. In this unique interview, you will learn exactly how Mindvalley creates these amazing client experiences, and its unconventional philosophy for measuring success. Nawalkha and Mindvalley have risen to the top by focusing not on conventional indicators of growth, but on making the world a better place—one client experience at a time. Key Takeaways How Mindvalley validates its products and finds out what its customers want (without using surveys) Mindvalley’s secret sauce to creating amazing experiences for its clients What many new entrepreneurs get wrong that limits their ability to grow and scale How Mindvalley measures success (it has nothing to do with revenue and churn rate)

Episoder(587)

296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

296: How Invitation Homes CEO Dallas Tanner Scaled a Multibillion-Dollar Home Rental Company at Breakneck Speed

CEO Dallas Tanner on the breakneck creation and growth of multibillion-dollar home rental company Invitation Homes. Like a lot of successful businesses, Invitation Homes was a seemingly overnight hit...

31 Mar 202042min

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

295: How 12RND Fitness Founder Tim West Beat His Competitors to the Punch

Believe it or not, there are many parallels between the world of boxing and the world of entrepreneurship. Tim West is familiar with both. As the founder of the fastest-growing global boxing franchis...

25 Mar 202058min

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

294: Responding to COVID-19: What Entrepreneurs Should Be Doing Right Now

As a founder, you’re likely feeling a lot of stress and anxiety around the current situation with COVID-19. While we hope your business isn’t being too heavily impacted, we want to let you know that w...

21 Mar 202059min

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

291: X Prize Founder Peter Diamandis Talks About Creating a Blueprint For The Future

When Peter Diamandis was a kid, there were two life-changing moments that shaped him into the person he is today: the launch of the Apollo space program and the release of Star Trek. These two events ...

3 Mar 202055min

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

288: Catena Media’s Erik Bergman Talks IPOs, Affiliate Marketing, And Finding Meaning In Life

Erik Bergman’s entrepreneurial journey started with trading hockey cards on the playground. When Bergman realized that owning coveted sports memorabilia made him feel valued and won him friends, he be...

12 Feb 202056min

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

287: How July Founder Richard Li Grew His Luggage Company From $0 to $5 Million in 1 Year

Richard Li puts customer service above all when it comes to his luggage company, July. This unfaltering commitment is why he personally makes house calls to address complaints and why he recently hand...

4 Feb 202056min

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

286: How Annex Products Co-Founder Rob Ward Used the Power of Prediction to Build a Multimillion-Dollar Company

Rob Ward always seems to be one step ahead. Before Kickstarter took off, Ward and his co-founder Chris Peters launched two successful campaigns on the platform, funding Opena and Quad Lock—the two pro...

28 Jan 20201h 1min

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

285: The Art of Mind-Blowing Open Rates, Email Flows, and Authentic Email Marketing, With Boundless Labs’ Chase Dimond

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice ...

22 Jan 202054min

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