184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highly profitable, if they don't align with his vision. An unconventional approach, to be sure, but his personal development school Mindvalley has more than 3 million students and counting. So what does Nawalkha focus on? His mission is to create life-changing experiences for his customers, and does so by bringing them instruction from some of the most powerful speakers of our time. Nawalkha’s main goal is not to develop products, but to create "heart-centered experiences." And he believes this is the key to Mindvalley’s success in its quest to move their business—and all of humanity—forward. In this unique interview, you will learn exactly how Mindvalley creates these amazing client experiences, and its unconventional philosophy for measuring success. Nawalkha and Mindvalley have risen to the top by focusing not on conventional indicators of growth, but on making the world a better place—one client experience at a time. Key Takeaways How Mindvalley validates its products and finds out what its customers want (without using surveys) Mindvalley’s secret sauce to creating amazing experiences for its clients What many new entrepreneurs get wrong that limits their ability to grow and scale How Mindvalley measures success (it has nothing to do with revenue and churn rate)

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235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong

These days, Sabri Suby reigns supreme as the founder of King Kong, Australia’s fastest-growing digital marketing agency. But he’s come a long way since his first job, selling ink cartridges over the p...

30 Jan 201943min

232: Create a Company Culture That’s Healthy and Profitable, With David Heinemeier Hansson of Basecamp

232: Create a Company Culture That’s Healthy and Profitable, With David Heinemeier Hansson of Basecamp

Eighteen years ago, David Heinemeier Hansson was a college student sitting in his little apartment in Copenhagen when he stumbled across a blog post by 37signals (which would later become Basecamp), a...

10 Jan 20191h 2min

230: Startup Legends Talk Hiring, Branding, and Core Values, With Oli Gardner of Unbounce and Ryan Deiss of DigitalMarketer

230: Startup Legends Talk Hiring, Branding, and Core Values, With Oli Gardner of Unbounce and Ryan Deiss of DigitalMarketer

Most of Foundr’s podcast episodes are one-on-one chats, usually focusing on a particular foundr or their business. This time around, we were fortunate enough to sit down, in person, with two startup i...

18 Des 201852min

229: Mastering Copywriting and Finding Your Flow With Arman Assadi of Project EVO

229: Mastering Copywriting and Finding Your Flow With Arman Assadi of Project EVO

NEW COURSE ALERT: Entrepreneur, we wanted you to be the first to know that we’ve collaborated with Arman Assadi to bring you our brand new copywriting course. Learn the copywriting secrets behind 11 s...

11 Des 20181h 9min

228: A Serial Founder’s Fight for Mass Adoption of Cryptocurrencies, With Alex Mashinsky of Celsius

228: A Serial Founder’s Fight for Mass Adoption of Cryptocurrencies, With Alex Mashinsky of Celsius

Serial founder and VOIP pioneer Alex Mashinsky has founded eight companies and raised more than a billion dollars in collective funding since his entrepreneurial start in the 1990s—and he is showing n...

4 Des 201858min

227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel mor...

27 Nov 201846min

225: New Founders Doubled Business and Hit Their First $10K Month (Consulting Empire Spotlight: Part 2)

225: New Founders Doubled Business and Hit Their First $10K Month (Consulting Empire Spotlight: Part 2)

Welcome to part two of our two-part podcast series that’s shining the spotlight on successful entrepreneurs who hail right from our very own Foundr community! If you haven’t listened to part one featu...

13 Nov 201834min

224: Gavin Symes Scales His Consulting Business to $50K/Month in 3 Months (Consulting Empire Spotlight: Part 1)

224: Gavin Symes Scales His Consulting Business to $50K/Month in 3 Months (Consulting Empire Spotlight: Part 1)

The Foundr community is full of passionate people from all walks of life, in the trenches daily doing what it takes to make their startup dreams a reality. In this week’s podcast, we want to highlight...

7 Nov 201838min

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