154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck. That's where Clate Mask, CEO of Infusionsoft, comes in. In the 10 years Infusionsoft has been operating, Mask has helped hundreds of entrepreneurs use the power of email marketing to double their growth, triple their leads, even quadruple overall revenue. For Mask, automated email marketing is the secret weapon for any business that's trying to scale. In today's podcast episode, he dishes on how to do it right. "What happens in an entrepreneurial business, when you're running a small company, it's very, very difficult to follow up effectively with all your leads and customers, and things slip through the cracks," he says. "You're wearing 10 different hats trying to run the business, and ... you just can't keep it all straight when the business starts to grow and when you start to have some success." At that point, you can either hire more people to handle the workload, which can be costly, or learn how to automate your business. Mask has helped Infusionsoft's 125,000-plus users create their own automation campaigns by mapping out customer lifecycles, and pinpointing the best times and messages to engage customers and get as much of a return as possible. In this week's episode, Mask tells us what the marketing strategies of his best users look like, and how you can incorporate them into your own business. In this episode you will learn: The one thing that most business owners don't recognize is stopping them from growing A battle-tested, tried and true guide to getting the biggest return possible on every single customer The three most critical points in the customer lifecycle and why ignoring them puts your business at risk An exclusive, behind-the-scenes look at the email marketing strategies of Infusionsoft's top clients How to combine automation and authenticity into one winning combination & much more!

Episoder(579)

384: How Melisa Vong Earned $1 Million in Her First Year Selling on Amazon

384: How Melisa Vong Earned $1 Million in Her First Year Selling on Amazon

Melisa Vong believes that if you’re running an ecommerce business, you can’t ignore Amazon. Melisa started and sold 2 multi-million dollar brands using Amazon FBA’s infrastructure. Now she’s taking her successful strategies and sharing them on the Foundr platform with a new course on how to sell on Amazon.   Listen to Nathan and Melisa discuss:  How selling on Amazon changed her work/life balance Launching her first brand, Namskara, and earning $30,000 in the first month  Her PRIME Product Method for selecting products to sell on Amazon The importance of being adaptable as an Amazon seller  Why proper quality control can save you from expensive mistakes  And much more…  Sign up for Melisa's free training series to learn how to generate selling success on Amazon. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

17 Nov 202151min

383: Collaborating with Mr. Beast and Creating a Winning YouTube Formula with Derral Eves

383: Collaborating with Mr. Beast and Creating a Winning YouTube Formula with Derral Eves

If you’ve never heard of Derral Eves, you’ve probably watched one of his hundreds of viral videos on YouTube. Derral currently owns 19 YouTube channels with “Gold Play Buttons” and collaborates with record-breaking YouTubers like Mr. Beast.    Eves is a lifelong learner and created VidSummit 8 years ago as a conference specialized for YouTube professionals. He also has a book called The YouTube Formula, which reveals the proven strategies that have made his YouTube videos successful.    Listen to Nathan and Derral discuss:  Discovering YouTube on Craigslist in 2005 Breaking the all-time TV and film crowdfunding record with The Chosen  Meeting YouTuber Mr. Beast and becoming collaborators Hot takes on Star Wars and how it applies to nurturing an audience Understanding the ideal viewer and how to increase retention rate Tactfully growing an audience instead of just being “on” the platform And much more...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Nov 20211h

382: Building a Community of Knowledge with Quora Cofounder Adam D’Angelo

382: Building a Community of Knowledge with Quora Cofounder Adam D’Angelo

Adam D'Angelo was on the frontlines of the internet-startup boom. A passion for programming, which began in middle school, led him to work at Facebook in 2005 and launch Quora in 2009. Quora is a question and answer site that has 300 million visitors a month. He's experienced the highs and lows of the ever-evolving industry but is still motivated to use his skill set to give back to the world.   In this episode, Nathan Chan chats with Adam about:  Going to high school with Mark Zuckerberg and becoming Facebook’s Chief Technology Officer Why the day after Halloween was the most challenging day for engineers at Facebook The decision-making process to leave Facebook and eventually start Quora  Reorienting Quora on reuse of answers rather than just ask and answer Building momentum from a community of the early-adopters  Why it’s important to invest and think long term Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

3 Nov 202146min

381: From Producing Batman to Investing in AI with Thomas Tull of Legendary Pictures

381: From Producing Batman to Investing in AI with Thomas Tull of Legendary Pictures

Thomas Tull didn’t know anything about Hollywood when he started Legendary Pictures. However, he did know how to build a financial model and reach the untapped market of comic book fans. Legendary Pictures has produced films such as The Dark Knight, The Hangover, and 300. Under Thomas' leadership, they became a disruptor in the film industry by focusing on a global distribution strategy.    After selling Legendary in 2016, Thomas started Tulco LLC, a holding company that invests in artificial intelligence and technology solutions.    Listen to Nathan Chan chat with Thomas about:  His origin story as a local laundromat owner Raising half a billion dollars to launch Legendary Pictures Working with directors Christopher Nolan, Zack Synder, and Todd Phillips The portfolio theory of building a sustainable production company The feeling of creating a product that becomes part of the lexicon Behind the sale of Legendary Pictures to Chinese-company Wanda Group His strategy for selecting partners to invest in Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

27 Okt 202151min

380: Believing in Your Community with JSHealth’s Jessica Sepel and Dean Steingold

380: Believing in Your Community with JSHealth’s Jessica Sepel and Dean Steingold

JSHealth is one of the fastest-growing companies in Australia and sells a bottle of vitamins every 20 seconds. But for founder Jessica Sepel, JSHealth’s success is defined by how its products and philosophy change the lives of its customers.    JSHealth began as a health and recipe blog Jessica started at university while studying nutrition. The blog's success led to a book deal, content platform, and ecommerce business. Alongside her husband and CEO, Dean Steingold, Jessica is scaling her brand through vulnerability, honesty, and listening to JSHealth's powerful community.    Listen to Nathan Chan discuss with Jessica and Dean about: How 90% of their staff came from their community Creating the “JSHealthGirls” ambassador program Gaining 17,000 verified reviews on their product pages  Starting a UK office remotely during the pandemic  The pressure on female founders to perform in everything they do How to scale by overcoming challenges And much more...   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

20 Okt 20211h

379: Surviving a Flightless World with Brian Kidwell of Scott’s Cheap Flights

379: Surviving a Flightless World with Brian Kidwell of Scott’s Cheap Flights

Running a travel company in the middle of a global pandemic is not something Brian Kidwell would suggest for aspiring entrepreneurs. But Brian and his team were able to endure by trusting their product market fit and member base.   Scott’s Cheap Flights started in 2015 when Brian teamed up with his cofounder, Scott Keyes, to build a flight-tracking travel website. What started as a side hustle now has become a technology platform with over 2 million subscribers.    In this interview, Nathan Chan talks with Brian about: How a backpacking trip in Europe inspired him to start a travel company Why he didn’t meet Scott in-person for over a year "Duct taping" the early platform together using WordPress, Zapier, and ActiveCampaign Why hunting down a reporter’s email changed their business How they were able to survive the pandemic without making staffing cuts  The craziest airline deal he’s ever had  And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Okt 202145min

378: Hosting Steve Jobs and Birthing Giants with Scaling Up’s Verne Harnish

378: Hosting Steve Jobs and Birthing Giants with Scaling Up’s Verne Harnish

After growing up around a failed family business, Verne Harnish was determined to use his experience to help young entrepreneurs succeed. 40 years later, he’s helped startups across the world scale to become multi-million dollar businesses and worked with some of the most famous entrepreneurs of our time.    Verne, known as the "Growth Guy,” founded the world-renowned Entrepreneurs' Organization, co-founded the Growth Institute, and has written 2 books including Scaling Up, Mastering the Rockefeller Habits.   Listen to Foundr CEO Nathan Chan discuss with Verne about:  Hosting Steve Jobs’ first public speech after being fired from Apple Why sales is still the best proven way to get to $1 million in revenue The traits of success he’s learned from entrepreneurs like Mark Cuban, Brad Feld, and Nate Blecharczyk  Remembering “the look” of Mark Zuckerberg, Michael Dell, and Steve Jobs Why cofounders scale further faster than single founders  Why every entrepreneur needs to be a little crazy And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Okt 202143min

377: Billionaire Investor Tim Draper on Bitcoin, Tesla, and Anticipating the Future

377: Billionaire Investor Tim Draper on Bitcoin, Tesla, and Anticipating the Future

Tim Draper, one of the most successful venture capital investors on the planet, thinks all entrepreneurs should read science fiction. He believes anticipating what the world needs in 15 years is critical to creating an innovative business idea.    As the founder of Draper Associates, DFJ, and Draper University, Draper has been an early investor in Tesla, Skype, SpaceX, Twitter, Coinbase, and Twitch—just to name a few. The billionaire has also mentored well over 1,000 early-stage investors.   Foundr CEO Nathan Chan sat down with Draper to talk about:  The future-focused framework that will help you identify profitable opportunities  How traditional schools fail to prepare entrepreneurs for success  Why entrepreneurs must embrace mistakes Why the early stages of business should be like throwing a party  The value of focusing “a million miles deep and an inch wide”  The future of blockchain, Bitcoin, and entrepreneurship  And much more...   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

29 Sep 202135min

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