149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

149: How to Use Influencer Marketing to Generate Millions with Gretta Rose van Riel of SkinnyMeTea

In 2012, Gretta Rose van Riel, like most aspiring entrepreneurs, found herself spending all of her free time building a business. It was nothing more than a passion project at the time, something to do in her spare time when she wasn't working at her day job. Despite the fact that she had no real plans to become a full-time entrepreneur with her own business, it wasn't long before that passion project grew into something bigger. She soon knew that this was something she just had to devote all of her time and energy to. "Basically, I had an idea that resonated with me so strongly, I just knew that it was something that I had to pursue," van Riel says. The result was a multimillion-dollar ecommerce business called SkinnyMe Tea, the world's first teatox using the natural benefits of tea to help you achieve your health, fitness, and nutrition goals. That alone is impressive enough, but what really separates van Riel from the rest of the pack is that she didn't just build one multimillion-dollar business, she's built many. In five years, Van Riel has transformed herself from just another employee to serial entrepreneur, with multiple ecommerce businesses under her belt. She's effectively cracked the code on how to successfully build a business online, including coming up with the perfect idea, the best way to market it, and how to rapidly scale. In this week's episode you will learn: How to build an incredibly loyal customer base through social media The easiest way to hack into the power of influencer marketing to build your brand Gretta's method to developing the perfect product from idea, to validation, to selling Why Instagram should be your number one channel for customers and sales The foolproof marketing formula guaranteed to double your revenue & much more!

Episoder(612)

586 : (Solo) How I Solve The Biggest Problems in My Business (and How You Can Too)

586 : (Solo) How I Solve The Biggest Problems in My Business (and How You Can Too)

Every business has one major constraint holding it back from the next stage of growth — and solving it is the fastest way to scale. In this episode, I share the exact formula I use to identify the ...

9 Sep 20258min

585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)

585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)

Kian Golzari is one of the world’s leading experts in sourcing and product manufacturing—developing over 2,500 products and visiting 500+ factories. In this episode, he shares how to go from idea t...

5 Sep 202539min

584: (Solo) What 90 Days of Daily Posting Taught Me About Personal Branding

584: (Solo) What 90 Days of Daily Posting Taught Me About Personal Branding

After 12 years building Foundr, I finally committed to something I should have done a decade ago — posting online every single day for 90 days straight to grow my personal brand. In this episode, I s...

2 Sep 20258min

583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore

583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore

In this episode of the Foundr Podcast, Nathan Chan sits down with Camille Moore — widely known as the internet’s favorite creative director and the strategist behind some of today’s most iconic bran...

29 Aug 202557min

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

After interviewing over 100 billionaires and ultra-successful entrepreneurs, I’ve spotted three lessons that come up every single time — no matter the industry, background, or business model. In this...

26 Aug 202510min

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggle...

22 Aug 20251h 13min

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch....

19 Aug 20257min

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She ...

15 Aug 202547min

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