126: Learn How  Kamakshi Sivaramakrishnan Quit Her Job to Launch One of America's Fastest-Growing Businesses

126: Learn How Kamakshi Sivaramakrishnan Quit Her Job to Launch One of America's Fastest-Growing Businesses

There are many reasons people choose to become entrepreneurs. Some want to make money, others want the freedom of owning their own businesses, and some, like Kamakshi Sivaramakrishnan, want to make an impact. For Sivaramakrishnan, a self-described accidental entrepreneur, she never intended to become the founder of one of the fastest-growing companies in the world. It just so happened to be that it was only by doing so could she affect the change she wanted to see in the world. Originally intending to pursue a career in academia, by the time Sivaramakrishnan graduated from Stanford with a PhD in information theory, she realized that this was merely a milestone on a journey to something greater. After graduating she headed for Silicon Valley and found herself one of the original engineers of a soon-to-be successful startup. "I felt like here was a place where I could create an impact," Sivaramakrishnan says. By the time that startup was acquired by Google in 2009, Sivaramakrishnan had developed a taste for the intricacies of the startup world and soon began her own venture called Drawbridge. The company was all about helping other companies of all kinds understand their customers and their buying habits across multiple devices. Impressively, since she's launched, Drawbridge now has over 150 employees and is considered one of the fastest-growing companies in the world. Growing by almost 2000% in just the past year alone, in regards to size and the amount of revenue it generates. Not bad for an accidental entrepreneur. In this episode you will learn: Where mobile advertising is at now, and what the future holds How to find data solutions to marketing problems Why it's so important to find people who share your vision Who you need to hire as your company starts to grow The unavoidable, and the avoidable, pitfalls of running a fast-growing startup & much more!

Episoder(598)

508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

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507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami

507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami

If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the w...

12 Apr 202454min

506: I Ignored Investors and Built a $975M Company | Joe Thomas

506: I Ignored Investors and Built a $975M Company | Joe Thomas

An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead,...

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505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madis...

29 Mar 202445min

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email mar...

22 Mar 202440min

503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom t...

15 Mar 20241h 9min

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nat...

8 Mar 202440min

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing...

2 Mar 202438min

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