121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “The kind of people that are contributing to your crowdfunding campaign, especially if they’re buying a product, they’re doing so because they can’t buy it anywhere else,” he says. “They’re not going to jump on and grab something that they can go down to the shop and get, that’s just as good or the exact same thing.” But they didn't rely on their product's uniqueness. By shoveling time into their campaign, both the preparation and execution, the team at Willi Footwear was able to integrate consistent messaging with outreach to people they knew, which earned them the money they needed to ensure the success of their fledgling company. In this episode you will learn: Why Indiegogo might be a better platform for crowdfunders How to strike the right tone for your campaign video What connections you can immediately leverage to ensure your campaign is a success The elements behind a high-converting project page What you need to start planning for once you decide to start crowdfunding & much more!

Episoder(585)

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

34: Epic Marketing Strategies & Customer Development 101 With Rob Rebholz of Spaceways

A very long time ago before I even considered starting a business, I once read that the self storage industry was a brilliant business model, and a booming industry. Little did I know 4-5 years later ...

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33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

33: Marie Forleo Reveals How to Build an 8 Figure Business with Heart

In the brave new world of business that has arisen with the growth of the web, there are many types of entrepreneurs. There is the planner, who plots every move from the beginning, never a scandal in ...

4 Mar 201551min

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale:   This is an aggressive beer. You probably won’t like it. It is quite doubtfu...

22 Feb 201549min

31: Buying Your Time Back With Outsourcing Guru Chris Ducker

31: Buying Your Time Back With Outsourcing Guru Chris Ducker

37,000 feet high in the air. Hurtling forward at hundreds of miles per hour. This was it. This was the scene. This was where Chris Ducker sat when he wrote his resignation letter – a step that helped ...

13 Feb 201543min

30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

30: Developing One of the Largest Marketplaces Online with Collis Ta'eed

This episode is proudly sponsored by DesignHill - The World's #1 Marketplace for Custom Designs. If you go to designhill.com/promo/foundrmag, foundr listeners will get $40 off the contest posting fee ...

4 Feb 201556min

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

29: Nathan Answers Your 5 Most Popular Questions That Entrepreneurs Are Struggling With Right Now

This is a short episode of around 20 minutes. In this episode I answer your top 5 most popular questions. As I'm hearing from so many of you in our community, I'm finding a lot of commonalities in the...

28 Jan 201526min

28: The Future of Content Marketing with Chris Brogan

28: The Future of Content Marketing with Chris Brogan

“What's the relationship-minded way that we can make cool stuff happen on the web?” “How do we use all these digital tools to be human at a distance?” “How do we make people feel like they're cared fo...

26 Jan 201535min

27: Curing Stress & Anxiety as an Entrepreneur with Charlie Hoehn

27: Curing Stress & Anxiety as an Entrepreneur with Charlie Hoehn

Eight years ago, Charlie Hoehn had no job. He submitted application after application to no avail. Only two companies offered him employment. His choices? “Back-breaking labor and a pyramid scheme,” h...

20 Jan 201547min

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