118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great way for us to validate the market a little bit,” says Jon Troutman, co-founder of the company, which offers networked home security systems. It took the team about a month and a half to plan and prepare the campaign, but Troutman notes that they had already developed a voice for their brand and a story for their product. They didn’t devote as much time to preparation as some campaigns because they could already picture the puzzle. They just had to fit the pieces together. And getting users involved in the process would be key to doing so. After working on Canary for a whole year, they needed an outside view. “What we’re building is so much about filling a need for people, that it felt weird to go too far into product development without bringing more people into the process,” Troutman says. One of the great things about crowdfunding is that it lets the market decide in real time whether or not to validate your idea. In Canary’s case, it did. In this episode you will learn: The right way to communicate your message to your audience Where to go when you're looking for expert help How to analyse the competition and what you can learn from doing so What questions you need to ask yourself before you launch your campaign How much time you need to devote to your campaign in order for it to be successful & much more!

Episoder(598)

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

95: What Makes or Breaks a Startup with Jessica Livingston of Y Combinator

Dubbed "the world's most powerful startup incubator" by Fast Company, Y Combinator (YC) has been plucking startups from garages, dorm rooms, coffee shops, and assorted founder hangouts for over a deca...

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94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing ...

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93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

93: Founder of AOL Steve Case Reveals How he Became a Billionaire & Changed The Internet as We Know it Today

To be a great entrepreneur, you need to have a great vision. Case in point: Back in the 80s, we were just entering the internet age. At the time, it didn't really exist beyond a few government think t...

25 Mai 201635min

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

One of the greatest misconceptions you'll encounter in the startup world is the one about age. You'll hear would-be entrepreneurs constantly telling themselves that they're too young, or that they're ...

18 Mai 201659min

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

As the dominance of technology keeps on gaining steam, some non-techy, would-be entrepreneurs are made to feel discouraged. How can they compete with all the slick coders starting businesses in this v...

10 Mai 201658min

90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

The closest thing Ankur Nagpal has ever had to a job was a summer internship at Amazon when he was 18. Ever since then, he's been his own boss at companies that he's built. Outside of that brief fling...

3 Mai 201656min

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

Brene Brown was a meandering youth in her 20s, doing more traveling and bartending than she was building a business or focusing on school. As a result, she didn't graduate college until she was 30. No...

27 Apr 201629min

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

As the son of hardworking immigrants, David Cancel saw his parents working seven days a week to support their family. As an adult, he realized that not all people worked the way his parents did, which...

20 Apr 201647min

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