118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great way for us to validate the market a little bit,” says Jon Troutman, co-founder of the company, which offers networked home security systems. It took the team about a month and a half to plan and prepare the campaign, but Troutman notes that they had already developed a voice for their brand and a story for their product. They didn’t devote as much time to preparation as some campaigns because they could already picture the puzzle. They just had to fit the pieces together. And getting users involved in the process would be key to doing so. After working on Canary for a whole year, they needed an outside view. “What we’re building is so much about filling a need for people, that it felt weird to go too far into product development without bringing more people into the process,” Troutman says. One of the great things about crowdfunding is that it lets the market decide in real time whether or not to validate your idea. In Canary’s case, it did. In this episode you will learn: The right way to communicate your message to your audience Where to go when you're looking for expert help How to analyse the competition and what you can learn from doing so What questions you need to ask yourself before you launch your campaign How much time you need to devote to your campaign in order for it to be successful & much more!

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65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

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64: 8 Startups, 4 IPO's, Lost $35m of Investors Money to Paying Them Back $1b Each! Startup Lessons From Steve Blank

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63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

Tony Stubblebine was not one of those 22-year-old tech startup CEOs, wearing hoodies and distributing profane business cards. He got his start as a sharp programmer, working alongside people like Ev W...

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62: The $100 Million Dollar Man, Chris Strode from Invoice2go

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All the most successful ideas in the world were when entrepreneurs realized that there was something about their current life that they wished could be done a little easier. The only difference betwee...

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61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

Today's episode is a little different than most, but as always it is one not to be missed.   If you've ever wondered how to harness the power of Email Marketing, this one will not only be an massive e...

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60: How to Become Financially Free with Tony Robbins

60: How to Become Financially Free with Tony Robbins

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wantin...

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59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two...

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58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.  YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.  Phan has makeup ...

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