117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product could alleviate those pains, the Oto-Tip gained the funding it needed to go big. The lesson from Oto-Tip is, before you start any crowdfunding campaign, you must know how your project will improve people’s lives, and you must explain it in a way that resonates emotionally with potential backers. In this week's episode, Lily Truong, co-founder of Oto-Tip and manager of its crowdfunding campaign, explains how they did it. “My key question I wanted to ask myself was … ‘Why would someone need this? Why would backers resonate with the story? What pain point are you really solving?’” Crowdfunding campaigns can reach their goals when they offer a clear way to deal with common struggles people experience. In the case of Truong’s campaign, Q-tips, cotton swabs, ear sticks, they all shove wax deeper into your ear, make you itch, and can even puncture your eardrum. The Oto-Tip offers another, far less irritating approach to earwax. It all goes back to that pitch: Look, there’s a problem, but here’s a way to fix it. Find out how your own campaign can tap into people’s emotions and offer a solution. In this episode you will learn: The importance of getting feedback before you even entertain the thought of crowdfunding something How to figure out the best media platforms to reach your audience Why you need a strong story and how to create one that works for you The good, the bad, and the ugly when working with PR firms Awesome hacks you can do with LinkedIn to boost your Kickstarter campaign & much more!

Episoder(585)

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

09: Leading a Billion Dollar Company (SurveyMonkey) to Success - Entrepreneurship 101 with Dave Goldberg

Obstacles, opportunities, and the ability to operate amid them: that's the business of business. Dave Goldberg knows. He does it every day. After post-college stints in management consulting and the m...

7 Des 201437min

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

08: The Making of a Young Millionaire - The Neil Patel Story on marketing, content , startups and musings of a successful entrepreneur

Neil Patel is the cofounder of two well-known and highly successful analytics companies: Crazy Egg and KISSmetrics. He is based in Seattle, Washington and wears many hats including that of an entrepre...

4 Des 201436min

07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

07: Reverse gears - Yaro Starak Interviews Nathan on the Story behind Foundr and creating a successful media startup

In this episode of the Foundr Podcast gears are reversed and Nathan invites his good friend Yaro Starak to interview him for the show.   Yaro Starak is an entrepreneur, blogger and internet marketer f...

3 Des 201443min

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

06: The Productivity Master Ari Miesel - Learn the latest tools, tricks and hacks from a productivity guru

Well before sunrise each day, Ari Meisel wakes up.   The 30-year-old serial entrepreneur, husband, and father rises at 5:30 each morning to get started on the day's work. Along with business and blogg...

2 Des 201441min

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

05: The Life of Chris Guillebeau - Visiting Every Country in the World While Building a Startup with $100, a High Traffic Blog, and Making a Difference

“Writer. Traveler. Fighter of the status-quo.” This is how Chris Guillebeau describes himself on his website. Besides that, he is also a practical and logical guy. He couldn’t have otherwise accomplis...

1 Des 201433min

04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

04: Finding Investors & Purpose for Your Startup with Kamal Ravikant

“My company fell apart. My relationships fell apart. My health fell apart,” Kamal Ravikant says. It was one of the darkest times in his life. “I was just locked in my bedroom, miserable out of my mind...

30 Nov 201442min

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

03: Marianne Cantwell Shares with us Step by Step How to Escape the 9-5 and Build a Business and Life You Love Online

Ever wondered how you ended up working the job you’re doing? Ever felt like you sort of just, fell in to it? Ever wondered how to escape ‘the corporate cage’? Finding out what you are good at, what dr...

22 Nov 201454min

02: Learn How to Master Any Skill with Robert Greene

02: Learn How to Master Any Skill with Robert Greene

Let’s say that through some miscarriage of justice, you find yourself locked in prison tomorrow. Browsing through the prison library, you find there is one book that is constantly requested, but hard ...

22 Nov 201456min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
pengepodden-2
utbytte
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
rss-fa-makro
rss-markedspuls-2
boligbobla