104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

104: How to Use Webinars to Grow & Scale Your Startup with Dave Hobson

There are no shortcuts when it comes to good online marketing, something that Dave Hobson knows all too well. As the resident expert on all things marketing at Foundr we give you a very special episode today about Dave from how he came to be at Foundr to his thoughts on successful online marketing. Funnily enough, it is entirely possible that Foundr would not be around if Dave had not cold-called Nathan nearly four years ago. At the time Nathan had only just started Foundr and Dave was at a job where he had to cold-call people and try to make a sale over the phone. Instead of making the sale the founder of Foundr and Dave got to chatting and they eventually became friends. In order to understand why Foundr may have never existed without Dave Hobson you first must understand his role at Foundr. Essentially he's Nathan right-hand man, the go-to guy whenever a discussion needs to be had about marketing, strategy or the future of Foundr. Even before he started officially working at Foundr, Dave has always been in the background helping Foundr out with his advice. Today we're very lucky to count him as one of our own and as Foundr's Business Development and Product manager. In today's episode we show you a little of what's going on behind-the-scenes at Foundr, but more importantly we have Dave divulge the tactics and strategies behind one of our best sale channels: webinars. Webinars are an amazing tool and they've become a staple in the online marketing world and no one knows that better than Dave Hobson, who knows all the ins and out behind what makes a successful webinar. In this episode you will learn: Dave's story and how he came to work at Foundr Why webinars are so powerful and why almost every business in the world can use them All the tools you'll need to start doing a successful webinar The structure every great webinar needs if you want to make sales How to choose the right webinar topic for you and your audience & much more! If you want to learn more about webinars, then check out our FREE guide on webinars at https://foundrmag.com/webinarguide!!

Episoder(572)

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

After launching 9 companies, Jon Oringer didn’t really think that his 10th company Shutterstock would be the one to stand out from the crowd. Started as a side-hustle, Oringer launched the stock photography business with $10k. Today, his estimated net worth is sitting at $1.5B. Safe to say that Oringer’s journey has been pretty impressive.    Based out of New York, Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools used by the world over.    In this Foundr podcast episode, Nathan Chan sits down to speak with Oringer to discuss how he launched Shutterstock, creating the first pop-up blocker, and what he believes will be the future of Fintech and entrepreneurialism.

13 Apr 202139min

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

In this digital age, music streaming and subscriptions have quickly become the norm. This week at Foundr, we were lucky enough to speak to an entrepreneur who was there for the rise of streaming and the music-tech space: Ola Sars.     Before he was founder and CEO of the fastest growing B2B music streaming service, Soundtrack Your Brand, Ola was co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.   Foundr’s Nathan Chan sits down with Ola Sars to map out his incredible journey through one of the most complex industries in the modern world: the music industry.

6 Apr 202157min

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

In this delicious interview, Nathan Chan sits down with CAULIPOWER founder Gail Becker to find out how she took her ecommerce company from $0 to $100M in just 3 years.    Becker takes us on her tasty food brand journey, from her experience in corporate life as a marketer, to branching into the unknown to create something she wanted to see on the market: more food options for celiacs.    Listen in as she discusses the process of getting her product into 25,000 stores on her first try and the future of Amazon.   This interview is perfect for anyone interested in entering the food industry, as Becker lays out everything she has learned along the way. And why in life, you should do something that you love.

30 Mar 202149min

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok.    Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.   In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

23 Mar 20211h 9min

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

When his 10 year old daughter was upset by negative comments posted about her artwork, Hovhannes Avoyan decided to do something about it. Almost a decade later, over 1 billion app downloads and 150 million active monthly, PicsArt has become a global movement.    Before founding PicsArt, Hovhannes Avoyan was already a successful entrepreneur with five startups that he sold to Lycos, Bertelsmann, GFI, TeamViewer, and HelpSystems. With a strong understanding of the market, scaling, and what it takes to build a viable business, it’s no wonder that PicsArt raised over $45m capital and now boasts partnerships with the world’s biggest influencers like Kim Kardashian.   In this inspiring interview hosted by Nathan Chan, Avoyan discusses the importance of creating a safe space for creative expression, why community matters for a business, the future of AI and its place in design and art, and why he believes failure is part of success.

16 Mar 202149min

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

348: 15 Power Ups You Need To Build A Successful Business With Eric Siu Of Single Grain

Power up, level up, and get ready to take your business to the extreme, with this incredible interview with Single Grain’s Eric Siu.    A former pro-gamer, Siu has been on the quintessential entrepreneur’s journey. He’s faced scaling issues, failure, and trying to do too much at once, and now he is ready to reveal why he believes gamers make the best entrepreneurs.   In this electrified interview with Foundr, Siu discusses why every founder needs to have a good understanding of marketing, essential long-term skills you need to have, and why he predicts Clubhouse will be the ultimate training ground for entrepreneurs.

9 Mar 202143min

347: Undaunted: How Kara Goldin Denied Self-Doubt To Launch A $200m Beverage Company

347: Undaunted: How Kara Goldin Denied Self-Doubt To Launch A $200m Beverage Company

How does someone launch a $200 million beverage company with zero experience and four children under the age of six? Just ask super-mom, author, and Hint Water empire CEO and Founder, Kara Goldin.    Goldin was first inspired to launch her beverage company as an alternative to other unhealthy drinks on the market. Not only did Goldin manage to build a company that is now the largest privately owned non-alcoholic beverage company in America, but she placed Hint on the shelves of her local Whole Foods on the same day she went into the delivery room. Revealing all of the ups and downs of her journey in her new book, Undaunted: Overcoming Doubt And Doubters, Goldin speaks to Foundr’s Nathan Chan about relentless pursuit of your dreams, and overcoming fears and self-doubt along the way. Key Takeaways How Kara Goldin first began her mission of creating a healthier option for drinking water Facing challenges everyday, and Goldin’s commitment to learning all she could about an entirely new industry Why Goldin believes the best thing anyone can do for themselves is continue to learn and grow Dealing with naysayers and doubters, and how Goldin decided to instead use their feedback to hone her business vision

2 Mar 202159min

346: Why Ideas Don’t Count According To Netflix Co-Founder Marc Randolph

346: Why Ideas Don’t Count According To Netflix Co-Founder Marc Randolph

23 Feb 202159min

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