99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

Episoder(598)

435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a for...

18 Nov 202252min

434: Building a Beauty & Community Empire with Trinny Woodall

434: Building a Beauty & Community Empire with Trinny Woodall

Following a 20-year career in media, Trinny Woodall established herself as the expert in all things style, skincare, and makeup. Inspired by her unique design of stackable makeup pots, she established...

10 Nov 202258min

433: How to Create Momentum with Magnus Grimeland of Antler

433: How to Create Momentum with Magnus Grimeland of Antler

After graduating from Harvard Business School alongside future tech giants like Mark Zuckerberg, Magnus Grimeland traveled the world as a consultant for McKinsey. After exploring Southeast Asia, he de...

7 Nov 202247min

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

Some might say Alex Bouaziz, cofounder and CEO of Deel, was simply in the right place at the right time. Deel, an international payroll, compliance, and HR solution, launched in 2019 and, by May 2020,...

28 Okt 202243min

432: How “Recovering Accountant” Guy Pearson Built the Shopify for Services

432: How “Recovering Accountant” Guy Pearson Built the Shopify for Services

At 24, Guy Pearson turned down a partnership to start an accounting firm. His early clients were digital companies, and Pearson was jealous that there wasn’t an online commerce system for his industry...

26 Okt 202252min

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his ...

14 Okt 202240min

429: Why the Impossible Is Fun with Brian Scudamore of O2E Brands

429: Why the Impossible Is Fun with Brian Scudamore of O2E Brands

33 years ago, Brian Scudamore was sitting in a McDonald’s drive-thru when he saw his future–a beat-up pickup truck filled with junk. Scudamore started a junk-hauling business to pay for college, but w...

7 Okt 202245min

428: Why Your Business Assumptions Are Wrong with Tim Fung of Airtasker

428: Why Your Business Assumptions Are Wrong with Tim Fung of Airtasker

Airtasker is Australia's #1 marketplace for local services. Over the past decade, they've acquired more than 4.3M registered users, built a worth of $255M, created a $1.7B value of job opportunities, ...

28 Sep 202247min

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