99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

Episoder(598)

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

Are you ready to leverage the popularity of TikTok to grow your business? Gerardo Perez is the founder of Marketing&, one of the world's leading digital agencies focused on driving paid results on Tik...

4 Aug 202245min

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

Harley Finkelstein is an entrepreneur, lawyer, and president of Shopify. Harley was store #137 when he started on Shopify as a merchant in 2009. After law school, he joined the team at Shopify and hel...

29 Jul 202252min

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on a...

21 Jul 20221h 1min

416: The Power of One More with Author and Entrepreneur Ed Mylett

416: The Power of One More with Author and Entrepreneur Ed Mylett

How did Ed Mylett gain 3 million social media followers without spending a dollar on ads? Authenticity. Ed is an entrepreneur, best-selling author, performance coach, and speaker. He landed on the For...

13 Jul 202256min

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

Everyone kept telling Phil Hutcheon “that's just how it is” when it comes to the absurd processing fees for concert tickets. That's why Phil started Dice, a platform for fans to see the musicians they...

6 Jul 202254min

414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

414: How BURST Oral Care Turned Dentists into Raving Fans with Cofounder Brittany Stewart

Brittany Stewart is the cofounder of BURST Oral Care, one of the fastest-growing ecommerce businesses in the United States. She met her cofounder, Hamish Khayat, through a mutual friend, and it was a ...

1 Jul 202248min

413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

413: How Shipt Founder Bill Smith is Serving a New Generation of Renters

Bill Smith asked for a briefcase on his 5th birthday, and it’s been all business since. After dropping out of school at age 16, Bill started, built, and sold 3 companies over the past 15 years. His la...

22 Jun 202253min

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

412: How Zeb Evans Faced Death and Built Clickup into Tech Disruptor

After multiple near-death experiences, Zeb Evans decided to build a business that was net positive on the world. However, he didn’t realize that a custom internal productivity tool would become the bu...

15 Jun 202249min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
liberal-halvtime
lederpodden
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
rss-investering-gjort-enkelt