99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

Episoder(598)

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same ...

6 Apr 202254min

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years...

30 Mar 202249min

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with t...

23 Mar 202252min

400: From $700K in Debt to $100M in Revenue with Mary Ruth Ghiyam of MaryRuth Organics

400: From $700K in Debt to $100M in Revenue with Mary Ruth Ghiyam of MaryRuth Organics

After her family's failed business left her in $700K in debt, Mary Ruth Ghiyam used client feedback from her private nutrition practice to develop a liquid morning multivitamin.    8 years and 130 pro...

16 Mar 202248min

399: Billionaire Marc Lore Chats Diapers, Buying the Timberwolves, and Creating the Next Generation of Restaurants

399: Billionaire Marc Lore Chats Diapers, Buying the Timberwolves, and Creating the Next Generation of Restaurants

Marc Lore has been a successful entrepreneur since he sold baseball cards as a kid. Now he’s tackling society’s biggest challenges using the skill sets and vision forged in his business career.    Pre...

9 Mar 202248min

398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak

398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak

Ready to learn how email and SMS can grow your business?    Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in ...

2 Mar 202239min

397: Backed by Mark Cuban and Taking on Banks with Jason Wilk of Dave

397: Backed by Mark Cuban and Taking on Banks with Jason Wilk of Dave

After 125 failed pitch meetings in 6 months, Jason Wilk was almost out of funding and running on fumes. Then one investor wrote him a $10 million check because he believed Jason's team.    Jason Wilk ...

23 Feb 202241min

396: How Erik Huberman Built the Fastest-Growing Marketing Agency in America

396: How Erik Huberman Built the Fastest-Growing Marketing Agency in America

After working years as an entrepreneur and consultant, Erik Huberman realized that the entire marketing ecosystem was broken. So he started his agency called Hawke Media with a few of his most trusted...

16 Feb 202247min

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