99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

Episoder(600)

317: Rich20Something’s Daniel DiPiazza On Why You Need To Start A Side Hustle

317: Rich20Something’s Daniel DiPiazza On Why You Need To Start A Side Hustle

From working as a server at Longhorn Steakhouse, to multiple successful startups, making millions in his 20s, to publishing a best selling book, Daniel DiPiazza knows the entrepreneur's journey like t...

28 Jul 20201h 3min

316: Legendary Investor Ben Horowitz Talks Moving Culture, Enforcing Values, And His Favorite Rap Album

316: Legendary Investor Ben Horowitz Talks Moving Culture, Enforcing Values, And His Favorite Rap Album

Ben Horowitz is one of the most widely recognized names in the world of entrepreneurship. Not only is he the co-founder of the famous venture capital fund, Andreessen Horowitz, but he's also a respect...

21 Jul 202050min

315: From Elaborate Events to a Major Ski Resort: How the Summit Brand Expanded Into A Global Empire

315: From Elaborate Events to a Major Ski Resort: How the Summit Brand Expanded Into A Global Empire

In 2008, Jeff Rosenthal and his co-founders Elliott Bisnow and Brett Leve convinced 19 people they admired to go on a ski trip with them to Park City, Utah. They wanted to spend one-on-one time with t...

14 Jul 202056min

314: From Stay-At-Home Mom to an $845M Acquisition: How Drunk Elephant’s Tiffany Masterson Made The Leap

314: From Stay-At-Home Mom to an $845M Acquisition: How Drunk Elephant’s Tiffany Masterson Made The Leap

When Tiffany Masterson was a stay-at-home mom, she was always looking for ways to make a little extra money. So when the opportunity came around to start selling a brand of bar cleanser as a side hust...

7 Jul 202049min

313: Surviving a Failing Startup and Thriving in the Midst of Crisis, With Rippling Founder Parker Conrad

313: Surviving a Failing Startup and Thriving in the Midst of Crisis, With Rippling Founder Parker Conrad

Parker Conrad is no stranger to hard times. His first startup, Wikinvest, failed to take off during the seven years he was with the company. He then had a falling out with his co-founder, which caused...

30 Jun 202038min

312: How HubSpot’s Dharmesh Shah Challenged The Cold Call And Introduced An Entirely New Approach To Marketing

312: How HubSpot’s Dharmesh Shah Challenged The Cold Call And Introduced An Entirely New Approach To Marketing

It’s not every day that an entrepreneur creates an entirely new industry category and a nine-figure company at the same time. But that’s exactly what Dharmesh Shah did when he started HubSpot. Before ...

23 Jun 202041min

311: How InCountry’s Peter Yared Turns Ideas Into Companies That Sell For Millions

311: How InCountry’s Peter Yared Turns Ideas Into Companies That Sell For Millions

Peter Yared has a wealth of experience as an entrepreneur. Not only has he built and sold six different B2B enterprise companies (making more than $500 million in exits), but he’s also lived through t...

22 Jun 202047min

310: How To Convert Your Passion Into A Profitable Online Course, With Teachable’s Ankur Nagpal

310: How To Convert Your Passion Into A Profitable Online Course, With Teachable’s Ankur Nagpal

What does it take to create, market, and sell a profitable online course? This question is likely on the minds of many people⁠, especially now that the pandemic is pushing people to turn to online cou...

16 Jun 202054min

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