99: Building a Product that People LOVE with Janna Bastow of ProdPad

99: Building a Product that People LOVE with Janna Bastow of ProdPad

As much as entrepreneurs can go on extolling the virtues of a great marketing strategy or knowing your target customer, at the end of the day, it's all about having something worth selling. No matter how great your advertising campaign may be, if you don't have something that people want to buy then you simply don't have a business. And yet, entrepreneurs all too often tend to gloss over this fact. They'll focus on everything else, but somehow forget to question whether or not their product is a winner, or even if it's a good idea in the first place. This is where Janna Bastow of ProdPad steps in, because she, more than anyone else in the world, knows exactly why effective product management is so instrumental to your startup's success. For Bastow, effective product management is when you're able to find that delicate balance between what's technically feasible, valuable for the customer, and profitable for the business, and define a roadmap on that basis. Ever since launching ProdPad in 2012, a tool that lets startup teams formally gather ideas, pick out the best ones and turn them into profitable products, Bastow has helped hundreds of startups and entrepreneurs in finding out what their perfect product is. More than anyone else, she knows how just difficult this process can be and why you shouldn't take it for granted. In this interview you will learn: What a product manager is and why you need one as part of your startup The best way to talk to customers and figure out what they actually want Step-by-step instructions on how to design a product roadmap Why you need a user story and what it means How to manage a remote team as a bootstrapped startup & much more!

Episoder(598)

175: How a Navy Seal-Turned-Entrepreneur Scaled His Company From Zero To 8 Figures

175: How a Navy Seal-Turned-Entrepreneur Scaled His Company From Zero To 8 Figures

As a former Navy Seal, Brandon Webb is no stranger to life’s roller coaster of adversities and triumphs. In the military, pressure is a constant, and learning how to withstand and thrive under that pr...

23 Nov 20171h 5min

174: How to Start a Social Change Movement with 100 Million People, with Ben Rattray of Change.org

174: How to Start a Social Change Movement with 100 Million People, with Ben Rattray of Change.org

Anyone, technically, can build a business. But it takes real skill to convert an audience into die-hard followers who will stick with you no matter what. Ben Rattray is an expert at doing just that, n...

16 Nov 201743min

173: How to Predict The Future with Kevin Kelly

173: How to Predict The Future with Kevin Kelly

If you don't know Kevin Kelly's name, you undoubtedly know his work. Staying mostly behind the scenes, Kelly has quietly influenced the world as we know it, from pop culture to how we interact with di...

8 Nov 201752min

172: Finding A-Grade Talent on a Bootstrapped Budget with Cyan Ta'eed of Envato

172: Finding A-Grade Talent on a Bootstrapped Budget with Cyan Ta'eed of Envato

For any startup to be successful, it's going to need an amazing team. It's why Fortune 500 companies are willing to pay their executives so much, and invest millions of dollars into finding and hiring...

1 Nov 201750min

171: Shark Tank's Janine Allis Shares Her Secrets for Growing a Startup With Zero Funding

171: Shark Tank's Janine Allis Shares Her Secrets for Growing a Startup With Zero Funding

Despite being a prolific investor as one of the judges on Australia's Shark Tank, Janine Allis would rather sell her family home than seek investor funding. How do we know? Well, that's precisely what...

13 Okt 201743min

170: Building a Multimillion-Dollar Startup on Amazon Sales, with Jungle Scout’s Greg Mercer

170: Building a Multimillion-Dollar Startup on Amazon Sales, with Jungle Scout’s Greg Mercer

Greg Mercer built an entire lifestyle business without having to build his own products, distribution network, or even an online store. Instead of creating his first business from scratch, Mercer took...

13 Okt 201756min

169: Billionaire Business Lessons with Shark Tank’s Mark Cuban

169: Billionaire Business Lessons with Shark Tank’s Mark Cuban

Mark Cuban is a very busy man. As one of the star judges of the hit show Shark Tank, Cuban has invested in nearly a hundred different startups that have appeared on the program. That's not even mentio...

11 Okt 201732min

168: How Owning Less Can Reward You With More. Redefining Success With Joshua Fields Millburn

168: How Owning Less Can Reward You With More. Redefining Success With Joshua Fields Millburn

Often as entrepreneurs, we envision success as owning more objects, like a fancy watch, a big house, or a fast car. But what if there were a more authentic, more enriching version of success? One that...

4 Okt 201751min

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