71: Mastering Social Media & Evangelism with Guy Kawasaki

71: Mastering Social Media & Evangelism with Guy Kawasaki

During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreements and a prototype computer in a bag. “We would say, ‘If you sign this, we’ll show you what’s in the bag,’” he says. The prototype, Kawasaki explains, was a top-secret project that, if knowledge of it was widespread, would cannibalize sales of their main computer hardware product. It’s name? Macintosh—a project run by a team of developers at Apple, headed up by Jef Raskin and a then 29-year-old Steve Jobs. As far as marketing a computer is concerned, “it was hand-to-hand combat.” Of course, Kawasaki was successful in his efforts marketing the Macintosh, and the rest is history. Today, Guy Kawasaki is a famed tech startup guru who notoriously spearheaded the marketing cause for Apple in 1984, before going on to work on a number of startups, a venture capital firm, and a stint at Google. It’s a title that stands out because when you think evangelist, the image that often pops into mind is that of a middle-aged man with slick hair, a pink suit and a Texan accent on late-night television, prancing about on a stage and shouting about the bible. In Kawasaki’s case, that couldn’t be further from the mark. At 61, Guy Kawasaki comes off as a truly decent human being, affable, humble and easy-going. The sort of guy you’d be happy chatting with at a friend’s barbecue for hours without having to fake a bathroom visit to get away. In this interview you will learn: How to inspire and convert your audience. Learn the importance of Visual Marketing. The importance of building your brand's social media platform. Techniques on how you can evangelize for your startup without a huge budget. Learn about the Two simple ‘tests’ to apply to any content your company shares on social media to ensure that it has maximum traction online and has the maximum benefit for your business.

Episoder(575)

356: Why The Creator Economy Is The Next Big Movement: Joseph Einhorn of Loot

356: Why The Creator Economy Is The Next Big Movement: Joseph Einhorn of Loot

Joseph Einhorn is no stranger to entrepreneurialism. With almost 25 years of startup experience under his belt, Einhorn knows the ins and the outs of the game.    In this interview with Nathan Chan, Einhorn discusses his incredible journey from becoming a self-taught engineer for Capital IQ, launching and selling the global ecommerce phenomenon Fancy.com, and how his life-long love for comic books evolved into founding Loot.    With a penchant for satiating curiosity and deep respect for creators the world over, Einhorn will leave you inspired to chase your dream and to never give up. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

4 Mai 202144min

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer brand bearing her own name, and author of In My Shoes, Mellon is a game-changer in the fashion industry.    In this interview, Nathan Chan sits down to speak with one of the most influential figures in the fashion industry to discuss every step of her journey in the fashion industry. Not only has Mellon displayed an uncanny knack for marketing and branding, but she’s also redefined the way we think about shopping.    A must-listen for anyone with a love for fashion, shoes, and disrupting the industry, Mellon gives a refreshingly wholesome insight into the world of entrepreneurialism.   Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

27 Apr 202145min

354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

354: What Yoni Assia Of eToro Learned During Dinner with Warren Buffett

In this episode of the Foundr podcast, CEO and founder of eToro Yoni Assia sits down to discuss how he built his empire, getting dinner with Warren Buffett, and how he scaled the world's largest social media investment network.   As someone who has always been passionate about connecting finance and technology, Assia says that he was always someone who loved the intersection between technology and finance. As his second startup, eToro was created to simplify the user experience to make trading and investing something that is accessible for more people.   With a global company spanning 12 offices, over 1000 employees, and now reaching 20 million registered users, Assia’s ability to scale a business successfully is nothing short of incredible.

20 Apr 202149min

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

353: Turning Your Side-Hustle Into A $1B Empire: Shutterstock’s Jon Oringer

After launching 9 companies, Jon Oringer didn’t really think that his 10th company Shutterstock would be the one to stand out from the crowd. Started as a side-hustle, Oringer launched the stock photography business with $10k. Today, his estimated net worth is sitting at $1.5B. Safe to say that Oringer’s journey has been pretty impressive.    Based out of New York, Shutterstock is a global provider of stock photography, stock footage, stock music, and editing tools used by the world over.    In this Foundr podcast episode, Nathan Chan sits down to speak with Oringer to discuss how he launched Shutterstock, creating the first pop-up blocker, and what he believes will be the future of Fintech and entrepreneurialism.

13 Apr 202139min

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

352: The Music Industry Disrupter: How Ola Sars Helped Build A $3 Billion Start-Up

In this digital age, music streaming and subscriptions have quickly become the norm. This week at Foundr, we were lucky enough to speak to an entrepreneur who was there for the rise of streaming and the music-tech space: Ola Sars.     Before he was founder and CEO of the fastest growing B2B music streaming service, Soundtrack Your Brand, Ola was co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.   Foundr’s Nathan Chan sits down with Ola Sars to map out his incredible journey through one of the most complex industries in the modern world: the music industry.

6 Apr 202157min

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

351: 0- $100m In 3 Years: How Gail Becker, Founder of CAULIPOWER Changed The Game

In this delicious interview, Nathan Chan sits down with CAULIPOWER founder Gail Becker to find out how she took her ecommerce company from $0 to $100M in just 3 years.    Becker takes us on her tasty food brand journey, from her experience in corporate life as a marketer, to branching into the unknown to create something she wanted to see on the market: more food options for celiacs.    Listen in as she discusses the process of getting her product into 25,000 stores on her first try and the future of Amazon.   This interview is perfect for anyone interested in entering the food industry, as Becker lays out everything she has learned along the way. And why in life, you should do something that you love.

30 Mar 202149min

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok.    Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.   In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

23 Mar 20211h 9min

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

349: 1 Billion Downloads, Kim Kardashian, and The Future Of AI: PicsArt’s Hovhannes Avoyan

When his 10 year old daughter was upset by negative comments posted about her artwork, Hovhannes Avoyan decided to do something about it. Almost a decade later, over 1 billion app downloads and 150 million active monthly, PicsArt has become a global movement.    Before founding PicsArt, Hovhannes Avoyan was already a successful entrepreneur with five startups that he sold to Lycos, Bertelsmann, GFI, TeamViewer, and HelpSystems. With a strong understanding of the market, scaling, and what it takes to build a viable business, it’s no wonder that PicsArt raised over $45m capital and now boasts partnerships with the world’s biggest influencers like Kim Kardashian.   In this inspiring interview hosted by Nathan Chan, Avoyan discusses the importance of creating a safe space for creative expression, why community matters for a business, the future of AI and its place in design and art, and why he believes failure is part of success.

16 Mar 202149min

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