65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade. It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy. If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy. Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy. In this interview you will learn: The building blocks of what makes great copy How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer The power of using the right words, how to find out what your customers are saying and take advantage of it Why you the last thing you want to be is just like everyone else A full breakdown of how Foundr's own copy stacks up from the master! & much more!

Episoder(586)

439: Why You Should Spend Decades on a Problem with Gusto Co-founder Josh Reeves

439: Why You Should Spend Decades on a Problem with Gusto Co-founder Josh Reeves

Josh Reeves and his fellow co-founders wanted to tackle a problem they could spend decades fixing. But they didn’t want to solve something for Silicon Valley–it had to affect the masses. In Reeves’ ex...

14 Des 202243min

438: How Nick Mowbray Built ZURU into a Multibillion-Dollar Toy Company

438: How Nick Mowbray Built ZURU into a Multibillion-Dollar Toy Company

Mowbray is the co-founder of ZURU Toy Co., ZURU Edge, ZURU Tech, and Rhodes Pet Science. In 2018, he was named Entrepreneur of the Year in his home country, New Zealand, and he’s listed in the World E...

10 Des 202257min

437: The Product Development Playbook with Kian Golzari

437: The Product Development Playbook with Kian Golzari

Sourcing specialist Kian Golzari returns to the podcast to discuss how to develop a product from research to launch. Golzari is one of the world’s top sourcing experts. He has manufactured products fo...

30 Nov 202246min

436: Why It’s OK to Quit with GrubHub Founder Mike Evans

436: Why It’s OK to Quit with GrubHub Founder Mike Evans

If you don’t know Mike Evans, you’ve probably used his first business when the craving for takeout hits you on a Saturday night. Evans started GrubHub in 2002 as a hobby and built it into one of the l...

23 Nov 202248min

435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

435: How to Create High-Converting Webinars with Casey Zeman of EasyWebinar

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a for...

18 Nov 202252min

434: Building a Beauty & Community Empire with Trinny Woodall

434: Building a Beauty & Community Empire with Trinny Woodall

Following a 20-year career in media, Trinny Woodall established herself as the expert in all things style, skincare, and makeup. Inspired by her unique design of stackable makeup pots, she established...

10 Nov 202258min

433: How to Create Momentum with Magnus Grimeland of Antler

433: How to Create Momentum with Magnus Grimeland of Antler

After graduating from Harvard Business School alongside future tech giants like Mark Zuckerberg, Magnus Grimeland traveled the world as a consultant for McKinsey. After exploring Southeast Asia, he de...

7 Nov 202247min

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

431: Breaking Down Barriers Led to Billions with Alex Bouaziz of Deel

Some might say Alex Bouaziz, cofounder and CEO of Deel, was simply in the right place at the right time. Deel, an international payroll, compliance, and HR solution, launched in 2019 and, by May 2020,...

28 Okt 202243min

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