58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

Episoder(598)

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of ...

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498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared fou...

16 Feb 20241h 5min

497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful

497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful

How do you go from zero to 100,000 followers in 30 days? By removing ego. After multiple failed business ideas, Domenic Ashburn ran an AI experiment to gain 100K social followers in 30 days. He did it...

9 Feb 202444min

496: Outthink Amazon with AI | Melisa Vong

496: Outthink Amazon with AI | Melisa Vong

Whether you like it or not, your competitors use AI to sell on Amazon. Melisa Fong says don’t get left behind. Vong is a founder, mentor, and investor in multiple 6-figure and 7-figure ecommerce brand...

2 Feb 202430min

495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and...

30 Jan 202438min

494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller

How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​ Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as w...

19 Jan 202455min

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash cour...

12 Jan 202444min

492: How Branding Reduces Acquisition Costs with Richard Li of July

492: How Branding Reduces Acquisition Costs with Richard Li of July

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years...

5 Jan 202430min

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