58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

Episoder(598)

47: The Art of Asking with Amanda Palmer

47: The Art of Asking with Amanda Palmer

In business, in music, or in life, there are few people you will meet as unapologetically honest as Amanda Palmer. A lifelong nonconformist, Palmer has evolved from living statue to award-winning musi...

17 Jun 201526min

46: Seth Godin on Why You Shouldn't do What You're Told

46: Seth Godin on Why You Shouldn't do What You're Told

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advant...

15 Jun 201536min

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers

So we've decided to mix things up a little with this podcast episode.   This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 mo...

10 Jun 201512min

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

44: How to Become a Lifestyle Entrepreneur & The School of Greatness with Lewis Howes

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right. Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reali...

29 Mai 201545min

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

43: Inside the Mind of a Billion Dollar Startup Founder - Rod Drury of Xero Accounting

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference. “Biggest thing...

18 Mai 201529min

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

42: What does Snoop Dogg, Disney, Scarlett Johansson and Kevin Durant Have in Common With Shaun Neff?

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it. So how did Shaun Neff, founder and namesake of the California-based clothing co...

12 Mai 201549min

41: How to Hack Time with Tim Ferriss (not to be missed)

41: How to Hack Time with Tim Ferriss (not to be missed)

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed u...

3 Mai 201539min

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

40: The Power of Transparency & Creating a Raving Community with Pat Flynn

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotligh...

30 Apr 20151h 4min

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