55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Episoder(573)

362: How to Build a Brand People Love: Red Antler

362: How to Build a Brand People Love: Red Antler

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the crowd. Heyward has elevated some of the biggest brands on the planet, including Casper, Yumi, Four Square, BirchBox, and All Birds. In this episode of the Foundr Podcast, she reveals her creative process and tells us how she got started in the industry.  If you want a new perspective on building a brand your customers will be obsessed with, listen in on our interview with Heyward. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

15 Jun 202139min

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

361: The Near-Death Experience That Fuelled Omaze’s Matt Pohlson

In this episode of the Foundr podcast, we speak with Omaze’s Matt Pohlson to discuss how a near-death experience taught him a powerful lesson about optimism—and how it changed his perspective on business forever.   Pohlson is cofounder and CEO of Omaze, an online fundraising platform that supports causes by offering once-in-a-lifetime experiences. Some of the experiences they offer include top-tier influential figures like Michelle Obama or George Clooney, or million-dollar prizes like cars and properties.    In this refreshingly candid interview, Pohlson discusses his unique business model, gate-crashing charity events to pitch to Bryan Cranston, and how he found himself at the Vatican with the Pope. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

8 Jun 202153min

360: A Proven Formula For Finding Trending HOT Products with Jeremy Gutsche from TrendHunter

360: A Proven Formula For Finding Trending HOT Products with Jeremy Gutsche from TrendHunter

As the CEO and founder of TrendHunter, Jeremy Gutsche is at the forefront of trendspotting, innovation, and creating the future. In this ground-breaking interview, the New York Times Bestselling author reveals everything he knows about entrepreneurship and ideas.    Gutsche’s TrendHunter is the world's largest, most popular trend spotting firm with billions of views, and over 10,000 projects for almost every major brand on the market, from Samsung and Disney, to RedBull and even NASA.    The ultimate TKTK interview for entrepreneurs looking for an idea, his 3 methods to identifying a product idea (assessing the market) and the 6 patterns that TrendHunter look for when creating and validating a product idea. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

1 Jun 202146min

359: The Secret To Scaling Million Dollar Brands MULTIPLE TIMES: Harry’s Jeff Raider & Andy Katz-Mayfield

359: The Secret To Scaling Million Dollar Brands MULTIPLE TIMES: Harry’s Jeff Raider & Andy Katz-Mayfield

In this episode of the Foundr podcast, Nathan Chan speaks with Jeff Raider and Andy Katz-Mayfield to find out how they scaled Harry’s into a $20 million brand, and how they created other multiple million-dollar brands.    The idea for Harry’s came about after Katz-Mayfield had a disappointing late-night shopping experience at the chemists, and noticed that all the men’s razors were overpriced and overdesigned. Almost 8 years later, Raider and Katz-Mayfield have multiple channels, over 1000 employees, and several multi-million dollar brands.    Listen in as they discuss exactly how they successfully scaled their brands, how they identified potential gaps in the market, the dangers of launching something just to make money, and why they decided to pull the plug on their Harry’s brand of lip balm. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

26 Mai 202152min

358: Pro-Product vs. Pro-Marketing: How Heidi Zak of ThirdLove Faced Off With Victoria’s Secret

358: Pro-Product vs. Pro-Marketing: How Heidi Zak of ThirdLove Faced Off With Victoria’s Secret

Quitting her promising job at Google, Heidi Zak decided to take the plunge and launch ThirdLove, an ecommerce brand for women’s underwear. Today, thanks to Zak’s masterful approach to scaling, ThirdLove is the third biggest ecommerce lingerie brand in America with no signs of slowing down.    Zak’s journey into the entrepreneurial space began after she moved to the West coast and got swept up in the startup world. Launching as a small bootstrapped brand, she never thought that she one day be competing with titans like Victoria’s Secret.  Listen in as Zak discusses the ins and outs of the ecommerce world, navigating scaling, product vs. marketing, and why she believes successful entrepreneurialism is based on perspective.  Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

18 Mai 202154min

357: My Hobby Resulted In A 9-Figure Exit: Jaime Schmidt of Schmidt Naturals

357: My Hobby Resulted In A 9-Figure Exit: Jaime Schmidt of Schmidt Naturals

This week’s podcast is a deep dive with Schmidt Natural’s co-founder, author, and investor Jaime Schmidt. Building her brand from a side hobby to a 7-figure annual income didn’t happen overnight, but Schmidt refused to let fear hold her back.    Although Schmidt says she has had 22 previous jobs, Schmidt Naturals was her very first business. Living off $35k joint-income with a new baby, Schmidt first started creating her all-natural products at home, selling them at farmer’s markets. After years of dedication and very little capital, Schmidt reflects on her 9-figure exit, her journey into investing, and writing her first book Supermaker: Crafting Business on Your Own Terms.    The perfect podcast for anyone who has a vision and a dream, Schmidt is an inspirational entrepreneur who continues to lift up others with her infectious positivity. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

11 Mai 202144min

356: Why The Creator Economy Is The Next Big Movement: Joseph Einhorn of Loot

356: Why The Creator Economy Is The Next Big Movement: Joseph Einhorn of Loot

Joseph Einhorn is no stranger to entrepreneurialism. With almost 25 years of startup experience under his belt, Einhorn knows the ins and the outs of the game.    In this interview with Nathan Chan, Einhorn discusses his incredible journey from becoming a self-taught engineer for Capital IQ, launching and selling the global ecommerce phenomenon Fancy.com, and how his life-long love for comic books evolved into founding Loot.    With a penchant for satiating curiosity and deep respect for creators the world over, Einhorn will leave you inspired to chase your dream and to never give up. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

4 Mai 202144min

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

355: How Jimmy Choo Found Its Footing As A Global Disrupter: Tamara Mellon

As someone who always knew they had a passion for fashion, Tamara Mellon has come a long way from working in a PR firm. As founder of luxury shoe brand Jimmy Choo, founder of a new direct-to-consumer brand bearing her own name, and author of In My Shoes, Mellon is a game-changer in the fashion industry.    In this interview, Nathan Chan sits down to speak with one of the most influential figures in the fashion industry to discuss every step of her journey in the fashion industry. Not only has Mellon displayed an uncanny knack for marketing and branding, but she’s also redefined the way we think about shopping.    A must-listen for anyone with a love for fashion, shoes, and disrupting the industry, Mellon gives a refreshingly wholesome insight into the world of entrepreneurialism.   Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

27 Apr 202145min

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