52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram. Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake. In this episode you will learn: How to find your voice and personify your brand How to turn influencers into brand ambassadors Key tips on speaking to your target market The best ways to generate content for Instagram Hacks to scale your business to epic proportions & much more!

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Episoder(639)

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

683: (Solo) The Expense Audit That Could Save Your Brand Thousands This Year

This is not a growth hack. It is not going to go viral on a Twitter thread. But I genuinely believe it is one of the highest leverage things you can do for your brand right now, and most founders neve...

13 Jul 12min

682: From $2M in Debt to a $250M Gum Company | Pur Gum

682: From $2M in Debt to a $250M Gum Company | Pur Gum

Jay Klein lost $2 million on a gum nobody wanted. He sold the remaining stock to a pig feed company for $13,000 - then used every cent of it to launch Pur. Sixteen years later, Pur is the fastest-gr...

9 Jul 58min

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

681: Dr. Angela Spent $350K Building The Skincare Brand Her Daughters Needed — Now It Does $40K/Month

Dr. Angela Casey spent nearly 15 years treating skin cancer before she had her business idea. She didn't come from entrepreneurship - she came from molecular biology, medical school, residency, and a ...

8 Jul 33min

680: (Solo) The Thing Nobody Tells You About Building a Business Alone

680: (Solo) The Thing Nobody Tells You About Building a Business Alone

After interviewing over 700 founders, including more than 100 billionaires, I kept noticing something that never made it onto the podcast. When the recording stopped and I asked privately how they wer...

6 Jul 12min

679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand

679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand

Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IVF, and years of surrogacy attempts. She knoc...

2 Jul 47min

678: (Solo) The First Hire Mistake That Trips Up Almost Every Solo Founder

678: (Solo) The First Hire Mistake That Trips Up Almost Every Solo Founder

Most founders make their first hire reactively. They're overwhelmed, stretched across every function, and they just want someone to take the pressure off right now. So they bring in a generalist, hand...

29 Jun 9min

677: We Built a $250M Cold Plunge Brand - From a Garage | Plunge

677: We Built a $250M Cold Plunge Brand - From a Garage | Plunge

Ryan Duey was living in an RV with his float spas closed and no backup plan when he and Michael Garrett built their first cold plunge from a retrofitted $100 bathtub in a garage. They turned their S...

25 Jun 1h

676: Alisha Spent 16 Years In Salons - and Distilled it all Into One $7K/Month Product

676: Alisha Spent 16 Years In Salons - and Distilled it all Into One $7K/Month Product

Alisha dropped out of year 10 to become a hairdresser, opened her own salon at 20, and ran it for nearly a decade - applying five different products to every client's hair, every single day. By the ti...

24 Jun 34min

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