32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale: This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory… Koch, Stone’s CEO and cofounder, insists that when he wrote that caption back in 1997 when they first released the beer, it wasn’t a marketing gimmick. He really didn’t want people who prefer “fizzy yellow beer” to buy this hoppy, high-alcohol monster without fair warning. Of course, he did have some fun with it, reveling in the mocking tone of the Arrogant Bastard. “That’s a tone of voice that I attribute to the beer and not to myself. Although maybe there is a little bit of me in there,” says Koch, who with partner Steve Wagner started in 1996 what would become one of the largest and most beloved craft breweries in the United States. That little bit of arrogance — although you might swap that descriptor out with optimism, passion, or persistence — is in large part what has made Stone the giant success it is today. Stone Brewing started early in the craft beer revolution, when the market had little interest in bitter, heavy brews, but Koch and Wagner had strong and unwavering opinions about good beer. When they decided to start their own brewery they knew they had to stick stubbornly to their ideals, and accept that some set of people would like it … or they wouldn’t. But they did, and as Americans came around to more aggressive flavor profiles in their beers (with Stone and other small breweries leading the charge), the Southern California-based operation grew rapidly, averaging 50 percent annual growth and ranking consistently as one of the country’s fastest-growing companies and best-reviewed breweries. In this interview you will learn: - Why Greg has never had to ever pay for advertisement for Stone Brewing Co - How to develop a cult following - Creating something that people truly want - What it means to follow your heart and create true art - The Stone Brewing story, and how it all started - Marketing copy 101 - & Much more! I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Episoder(572)

425: Why Kendra Scott Risked Everything on the Customer Experience

425: Why Kendra Scott Risked Everything on the Customer Experience

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.    Listen to Nathan and Kendra discuss: What she learned from her failed business  Fundraising and dealing with rejection The best piece of business advice she still follows  Shifting her business model from wholesale to retail The nightclub atmosphere of Kendra Scott stores  How philanthropy creates customer loyalty  How to weather the storm as a founder  Her new entrepreneurial memoir Born to Shine And much more founder advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

7 Sep 202247min

424: How Dragons' Den Star Michele Romanow is Removing Funding Barriers

424: How Dragons' Den Star Michele Romanow is Removing Funding Barriers

Michele Romanow joined the cast of CBC's Dragons' Den in 2014 after successfully selling her digital coupon business SnapSaves to Groupon. At 28 years old, she was the youngest "dragon" on the show, but that didn't stop her from innovating. During her second episode, Michele decided to flip the traditional Dragons' Den pitch from equity to revenue.    The decision led to the creation of the investment company Clearco and the invention of the revenue-based financing category. The model helps fund ecommerce companies fast and affordable, where founders pay a set percentage only when they make revenue. To date, Clearco has invested $4B in 10,000 founders in 11 countries across the world.    Listen to Nathan and Michele discuss:  Why her first business was a caviar fishery  Acquiring customers through sidewalk chalk  Creating the Clearco model by shifting the Dragons' Den model Accepting rejection as part of the job Taking advice from people that you want to be How to build the relentless muscle  How data removes bias from funding decisions  Stories and lessons from Dragons' Den  And much more ecommerce funding advice… Foundr & Clearco have teamed up to help you increase cash flow & extend payment terms for your online business: https://clear.co/partner/bnpl/foundr/  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.  Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

1 Sep 202242min

423: Making Work Work for Humans with Oyster’s Tony Jamous

423: Making Work Work for Humans with Oyster’s Tony Jamous

After his first startup went public in 2016, Tony Jamous took time off to align what he does with what he believes in. In his previous company, Nexmo, he saw the power of distributed hiring worldwide and how it changed people’s lives. So in January of 2020, he started Oyster, a software company that helps make it possible for companies everywhere to hire people anywhere. The timing of Oyster was perfect, 2 months later, remote work changed forever. Oyster’s raised 230M in 2 years, and its network includes 100 nationalities distributed across 70 countries. The business grew 20x last year and is in the top 2% of all VC-backed companies in employee engagement.   Listen to Nathan and Tony discuss: Growing up during a civil war in Lebanon  What living in 10 different countries taught him about people Taking 10 flights to Casablanca to pay his first employee  Strategies for leading a global and remote business  The perfect timing of Oyster’s launch in 2020 The importance of risk management in decision making What he looks for in companies to invest into  And much more remote leadership advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

26 Aug 202247min

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.    Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.    Listen to Nathan discuss with Lauryn and Michael about: How Lauryn built a loyal following as a college student  The early days of podcasting and how it's evolved Launching the HIM & HER spinoff podcast Launching their first branded product  Strategies to focus on your core audience  Why they've never missed a bi-weekly show Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun Starting their podcast incubator and identifying talent  And much more media business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

18 Aug 202252min

421: Why People Pay for Time Not Software with Rishi Mandal of Future

421: Why People Pay for Time Not Software with Rishi Mandal of Future

What's the secret to sustain healthy behaviors like exercise, diet, and stress management? Coaching.    Rishi Mandal discovered this while researching the challenges of America's health crisis. So, he started Future, an online coaching platform that connects everyday people to coaches to receive custom one-on-one health training. Since 2017, Rishi and his team have raised $120M in funding and built Future into the largest employer of coaches and trainers in America. Most importantly, they've garnered a retention rate unheard of in the health and exercise industry.    Listen to Nathan and Rishi discuss:  Why his childhood was all about inventing  Lessons from his first 2 businesses, Slide and Sosh  Getting the price point to work for Future Building the company in problem-solving phases  Why retention is the most critical factor for success  Why customers pay for people's time, not software The decision to vertically integrate with their coaches  And much more subscription business advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Aug 202259min

420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl

In 2014, Erin Deering gifted Triangl swimwear to relatively unknown legacy celebrities Hailey Bieber ( Baldwin) and Bella Hadid. Their friend, Kendall Jenner, loved the products and reached out to Erin directly to get Triangl samples. Then Jenner posted on Instagram and tagged Triangl–that’s when everything went mad.    But the success of Triangl didn’t come from just celebrity endorsements. It came from developing a product that looked and felt like nothing else before. In 2018, Erin exited the business, but that’s when she stepped back and learned more about who she is as an entrepreneur and person outside of the multi-million dollar brand she built.  Listen to Nathan and Erin discuss:  How Triangl started on a second date at the beach When their manufacturer stole their idea  Why businesses undervalue word of mouth  Their “one bikini sale a day” mindset  Connecting with Hailey Bieber, Bella Hadid, and the Kardashians  Dealing with copycats and competitors  How they stayed lean amongst extreme growth  Her mental health challenges in coping with success  Coaching and mentoring women in business  And much more business and personal growth advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202253min

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

419: Why You Need TikTok Ads with Gerardo Perez of Marketing&

Are you ready to leverage the popularity of TikTok to grow your business? Gerardo Perez is the founder of Marketing&, one of the world's leading digital agencies focused on driving paid results on TikTok. Gerardo has 11.2M likes, 323,000 followers, and generated over 100M organic views. He's spent more than $2M in advertising on the platform and is ready to share his strategies with you.    Listen to Nathan and Gerardo deep-dive on: The rise of his marketing agency Marketing& Examples of dramatic results for his clients  Why it's a good time to start investing in TikTok ads  The unique language of TikTok content  Creating native content on TikTok  Producing creative entirely on mobile  TikTok's targeting capabilities  Why brands should still post organic content  TikTok trends and their attachment to audio  Researching the TikTok ad library Mix and match creative  And much more TikTok ad strategies…   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202245min

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

418: Shopify President Harley Finkelstein on Building the World’s #1 Ecommerce Platform

Harley Finkelstein is an entrepreneur, lawyer, and president of Shopify. Harley was store #137 when he started on Shopify as a merchant in 2009. After law school, he joined the team at Shopify and helped build it into the world’s #1 ecommerce platform. In 2021, the Shopify ecosystem generated $440B in economic value. For Harley, the success of Shopify all comes down to a belief that entrepreneurship is the greatest equalizer on the planet.    Listen to Nathan and Harley discuss:  Starting his first business at 17  How he supported his family by selling t-shirts  Why he went to law school to be a better entrepreneur Meeting Tobias Lütke at a coffee shop in Ottawa  The early days of Shopify and the Build a Business Competition Why he started a tea business on Shopify store in 2021 Why he looks for obsessiveness when angel investing in companies  The importance of self-awareness as an entrepreneur And much more ecommerce wisdom…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

29 Jul 202252min

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