32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale: This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory… Koch, Stone’s CEO and cofounder, insists that when he wrote that caption back in 1997 when they first released the beer, it wasn’t a marketing gimmick. He really didn’t want people who prefer “fizzy yellow beer” to buy this hoppy, high-alcohol monster without fair warning. Of course, he did have some fun with it, reveling in the mocking tone of the Arrogant Bastard. “That’s a tone of voice that I attribute to the beer and not to myself. Although maybe there is a little bit of me in there,” says Koch, who with partner Steve Wagner started in 1996 what would become one of the largest and most beloved craft breweries in the United States. That little bit of arrogance — although you might swap that descriptor out with optimism, passion, or persistence — is in large part what has made Stone the giant success it is today. Stone Brewing started early in the craft beer revolution, when the market had little interest in bitter, heavy brews, but Koch and Wagner had strong and unwavering opinions about good beer. When they decided to start their own brewery they knew they had to stick stubbornly to their ideals, and accept that some set of people would like it … or they wouldn’t. But they did, and as Americans came around to more aggressive flavor profiles in their beers (with Stone and other small breweries leading the charge), the Southern California-based operation grew rapidly, averaging 50 percent annual growth and ranking consistently as one of the country’s fastest-growing companies and best-reviewed breweries. In this interview you will learn: - Why Greg has never had to ever pay for advertisement for Stone Brewing Co - How to develop a cult following - Creating something that people truly want - What it means to follow your heart and create true art - The Stone Brewing story, and how it all started - Marketing copy 101 - & Much more! I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Episoder(572)

385: How to Build a Profitable Manufacturing Relationship with Sourcing Specialist Kian Golzari

385: How to Build a Profitable Manufacturing Relationship with Sourcing Specialist Kian Golzari

Your relationship with a supplier is one of the most important aspects of running a business. That’s why we’re chatting with Kian Golzari, a sourcing specialist who has designed, developed, sourced, and manufactured over 2,500 products. Kian has manufactured products for the NBA, United Nations, Olympic Games, Ministry of Defense, and top athletes like Neymar Jr.    Listen to Nathan and Kian discuss:  How he sourced products for the 2012 Olympic Games in London  How to source a supplier on Alibaba Using whiskey and WeChat to build a personal relationship with a supplier What you should look for when visiting a factory  Why you should disassemble your product  Canton Fair, China’s international import and export fair Why you should have a universal specification sheet for negotiating with suppliers  How to imitate and innovate products that manufacturers have already made  And much more supplier and manufacturing tips...   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

24 Nov 202147min

384: How Melisa Vong Earned $1 Million in Her First Year Selling on Amazon

384: How Melisa Vong Earned $1 Million in Her First Year Selling on Amazon

Melisa Vong believes that if you’re running an ecommerce business, you can’t ignore Amazon. Melisa started and sold 2 multi-million dollar brands using Amazon FBA’s infrastructure. Now she’s taking her successful strategies and sharing them on the Foundr platform with a new course on how to sell on Amazon.   Listen to Nathan and Melisa discuss:  How selling on Amazon changed her work/life balance Launching her first brand, Namskara, and earning $30,000 in the first month  Her PRIME Product Method for selecting products to sell on Amazon The importance of being adaptable as an Amazon seller  Why proper quality control can save you from expensive mistakes  And much more…  Sign up for Melisa's free training series to learn how to generate selling success on Amazon. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

17 Nov 202151min

383: Collaborating with Mr. Beast and Creating a Winning YouTube Formula with Derral Eves

383: Collaborating with Mr. Beast and Creating a Winning YouTube Formula with Derral Eves

If you’ve never heard of Derral Eves, you’ve probably watched one of his hundreds of viral videos on YouTube. Derral currently owns 19 YouTube channels with “Gold Play Buttons” and collaborates with record-breaking YouTubers like Mr. Beast.    Eves is a lifelong learner and created VidSummit 8 years ago as a conference specialized for YouTube professionals. He also has a book called The YouTube Formula, which reveals the proven strategies that have made his YouTube videos successful.    Listen to Nathan and Derral discuss:  Discovering YouTube on Craigslist in 2005 Breaking the all-time TV and film crowdfunding record with The Chosen  Meeting YouTuber Mr. Beast and becoming collaborators Hot takes on Star Wars and how it applies to nurturing an audience Understanding the ideal viewer and how to increase retention rate Tactfully growing an audience instead of just being “on” the platform And much more...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Nov 20211h

382: Building a Community of Knowledge with Quora Cofounder Adam D’Angelo

382: Building a Community of Knowledge with Quora Cofounder Adam D’Angelo

Adam D'Angelo was on the frontlines of the internet-startup boom. A passion for programming, which began in middle school, led him to work at Facebook in 2005 and launch Quora in 2009. Quora is a question and answer site that has 300 million visitors a month. He's experienced the highs and lows of the ever-evolving industry but is still motivated to use his skill set to give back to the world.   In this episode, Nathan Chan chats with Adam about:  Going to high school with Mark Zuckerberg and becoming Facebook’s Chief Technology Officer Why the day after Halloween was the most challenging day for engineers at Facebook The decision-making process to leave Facebook and eventually start Quora  Reorienting Quora on reuse of answers rather than just ask and answer Building momentum from a community of the early-adopters  Why it’s important to invest and think long term Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

3 Nov 202146min

381: From Producing Batman to Investing in AI with Thomas Tull of Legendary Pictures

381: From Producing Batman to Investing in AI with Thomas Tull of Legendary Pictures

Thomas Tull didn’t know anything about Hollywood when he started Legendary Pictures. However, he did know how to build a financial model and reach the untapped market of comic book fans. Legendary Pictures has produced films such as The Dark Knight, The Hangover, and 300. Under Thomas' leadership, they became a disruptor in the film industry by focusing on a global distribution strategy.    After selling Legendary in 2016, Thomas started Tulco LLC, a holding company that invests in artificial intelligence and technology solutions.    Listen to Nathan Chan chat with Thomas about:  His origin story as a local laundromat owner Raising half a billion dollars to launch Legendary Pictures Working with directors Christopher Nolan, Zack Synder, and Todd Phillips The portfolio theory of building a sustainable production company The feeling of creating a product that becomes part of the lexicon Behind the sale of Legendary Pictures to Chinese-company Wanda Group His strategy for selecting partners to invest in Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

27 Okt 202151min

380: Believing in Your Community with JSHealth’s Jessica Sepel and Dean Steingold

380: Believing in Your Community with JSHealth’s Jessica Sepel and Dean Steingold

JSHealth is one of the fastest-growing companies in Australia and sells a bottle of vitamins every 20 seconds. But for founder Jessica Sepel, JSHealth’s success is defined by how its products and philosophy change the lives of its customers.    JSHealth began as a health and recipe blog Jessica started at university while studying nutrition. The blog's success led to a book deal, content platform, and ecommerce business. Alongside her husband and CEO, Dean Steingold, Jessica is scaling her brand through vulnerability, honesty, and listening to JSHealth's powerful community.    Listen to Nathan Chan discuss with Jessica and Dean about: How 90% of their staff came from their community Creating the “JSHealthGirls” ambassador program Gaining 17,000 verified reviews on their product pages  Starting a UK office remotely during the pandemic  The pressure on female founders to perform in everything they do How to scale by overcoming challenges And much more...   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

20 Okt 20211h

379: Surviving a Flightless World with Brian Kidwell of Scott’s Cheap Flights

379: Surviving a Flightless World with Brian Kidwell of Scott’s Cheap Flights

Running a travel company in the middle of a global pandemic is not something Brian Kidwell would suggest for aspiring entrepreneurs. But Brian and his team were able to endure by trusting their product market fit and member base.   Scott’s Cheap Flights started in 2015 when Brian teamed up with his cofounder, Scott Keyes, to build a flight-tracking travel website. What started as a side hustle now has become a technology platform with over 2 million subscribers.    In this interview, Nathan Chan talks with Brian about: How a backpacking trip in Europe inspired him to start a travel company Why he didn’t meet Scott in-person for over a year "Duct taping" the early platform together using WordPress, Zapier, and ActiveCampaign Why hunting down a reporter’s email changed their business How they were able to survive the pandemic without making staffing cuts  The craziest airline deal he’s ever had  And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Okt 202145min

378: Hosting Steve Jobs and Birthing Giants with Scaling Up’s Verne Harnish

378: Hosting Steve Jobs and Birthing Giants with Scaling Up’s Verne Harnish

After growing up around a failed family business, Verne Harnish was determined to use his experience to help young entrepreneurs succeed. 40 years later, he’s helped startups across the world scale to become multi-million dollar businesses and worked with some of the most famous entrepreneurs of our time.    Verne, known as the "Growth Guy,” founded the world-renowned Entrepreneurs' Organization, co-founded the Growth Institute, and has written 2 books including Scaling Up, Mastering the Rockefeller Habits.   Listen to Foundr CEO Nathan Chan discuss with Verne about:  Hosting Steve Jobs’ first public speech after being fired from Apple Why sales is still the best proven way to get to $1 million in revenue The traits of success he’s learned from entrepreneurs like Mark Cuban, Brad Feld, and Nate Blecharczyk  Remembering “the look” of Mark Zuckerberg, Michael Dell, and Steve Jobs Why cofounders scale further faster than single founders  Why every entrepreneur needs to be a little crazy And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Okt 202143min

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