32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale: This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory… Koch, Stone’s CEO and cofounder, insists that when he wrote that caption back in 1997 when they first released the beer, it wasn’t a marketing gimmick. He really didn’t want people who prefer “fizzy yellow beer” to buy this hoppy, high-alcohol monster without fair warning. Of course, he did have some fun with it, reveling in the mocking tone of the Arrogant Bastard. “That’s a tone of voice that I attribute to the beer and not to myself. Although maybe there is a little bit of me in there,” says Koch, who with partner Steve Wagner started in 1996 what would become one of the largest and most beloved craft breweries in the United States. That little bit of arrogance — although you might swap that descriptor out with optimism, passion, or persistence — is in large part what has made Stone the giant success it is today. Stone Brewing started early in the craft beer revolution, when the market had little interest in bitter, heavy brews, but Koch and Wagner had strong and unwavering opinions about good beer. When they decided to start their own brewery they knew they had to stick stubbornly to their ideals, and accept that some set of people would like it … or they wouldn’t. But they did, and as Americans came around to more aggressive flavor profiles in their beers (with Stone and other small breweries leading the charge), the Southern California-based operation grew rapidly, averaging 50 percent annual growth and ranking consistently as one of the country’s fastest-growing companies and best-reviewed breweries. In this interview you will learn: - Why Greg has never had to ever pay for advertisement for Stone Brewing Co - How to develop a cult following - Creating something that people truly want - What it means to follow your heart and create true art - The Stone Brewing story, and how it all started - Marketing copy 101 - & Much more! I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Episoder(572)

369: How Deputy is Scaling to Reach 1 Million Workplaces Spending $30k on a Website Domain: Ashik Ahmed of Deputy

369: How Deputy is Scaling to Reach 1 Million Workplaces Spending $30k on a Website Domain: Ashik Ahmed of Deputy

Ashik Ahmed doesn’t like the term “tech unicorn.” As the CEO and cofounder of Deputy, a homegrown workforce management solution, Ashik’s priority is creating impact for their customers. To date, the company has partnered with 250,000 workplaces across 100 countries. Ashik is aiming for more.    In this episode of the Foundr podcast, Nathan Chan chats with Ashik to discuss: Why Deputy’s goal is to have 1 million on their platform by 2023 How to get investors to chase you Why founders are like LeBron James The biggest marketing expense in their first seven years  How Deputy bounced back from the pandemic and aims to grow their staff by 40-50%  And much more... Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

4 Aug 202143min

368: The Billion Dollar Blueprint: Ray Dalio

368: The Billion Dollar Blueprint: Ray Dalio

Labeled the “Steve Jobs of Investing”, Ray Dalio is easily one of the most successful investors of our time. The Principles: Work & Life author is the larger-than-life mentor we all need in our day-to-day life.    It’s incredible to learn that the founder of Bridgewater Associates, the world's biggest hedge fund firm which manages roughly $150 billion, began his investment journey at the age of 12 using his pocket money to buy stocks.   Listen as we delve deep with the living legend himself to hear first-hand accounts of Wall Street in the 70s and 80s, the cycle of Empires and Cryptocurrency, and Dalio’s Ocean X explorer traversing the ocean floor.    Listen to learn: What happens if you punch your boss in the face (Dalio has first-hand experience in this!)  Doing business in the 1980s and what it’s taught Dalio about today’s entrepreneur space Why losing everything and hitting rock bottom is one of the best experiences a person can have The inspiration behind Dalio’s book Principles: Life & Work  The secret formula to the ideal composition of a founding team  Decision-making frameworks that built a billionaire What transcendental meditation is and why Dalio meditates daily Reddit, Robinhood, Cryptocurrency, and the changing face of entrepreneurs  What Dalio is searching for on the ocean floor with Ocean X  Ray Dalio is the founder of the world’s largest hedge fund, Bridgewater Associates, and is the author of the new book Principles: Life and Work. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.com Success Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

28 Jul 202154min

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

367: How to Hire Brilliant People & Other Rules for Business | Kayak’s Paul English

Full of wonderful ideas but don’t know how to make them a reality? Our next guest had the same problem…until he managed to turn them into MULTIPLE startups, most of which he’s sold. Paul English bought and sold his first business Boston Light Software for $33.5 million, within just 7 months of its founding. Paul went on to co-found the popular travel site Kayak, which he sold to Priceline for a whopping $1.8 billion. So what has Paul learned through all this? Well, we asked him. In this episode of the Foundr podcast, Nathan Chan sits down with Paul to discuss:    How you can recruit constantly to curate a team of only the most talented, energetic people How to get employees to bring their best absolute best How to validate your next winning business idea How to solve the biggest problems with your tech company The importance of vulnerability  How to maintain a balance of skills at your company to ensure the business stays on trackAnd so much more… If you’re an idealistic entrepreneur who wants to build a business of true worth, this interview is for you. Don't miss it. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

21 Jul 202154min

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

366: Sock It to Me: How the Cofounders of Bombas Became eCommerce Millionaires

What do you get when you mix Daymond John, cozy toes, and a charitable mission?    Bombas.    That's right, you get the world's best sock company.    Foundr CEO Nathan Chan recently sat down with Randy Goldberg and David Heath to learn how Bombas went from a growing ecommerce business to a Shark Tank sensation.   Randy and David talk about growing Bombas from heel to toe, including:   Why they bootstrapped as long as possible How preparing for Shark Tank helped them boost their business—even before they got a little TV fame The best advice Daymond John has given them How an authentic, compelling mission inspires loyal customers and employees The biggest mistake ecommerce entrepreneurs make Why they're excited about the future of Bombas   If you're an ecommerce entrepreneur or just a sock-loving fan, this interview is a must.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

13 Jul 202153min

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

365: How to Build a Community of Raving Fans with Radha Agrawal of Daybreaker

What does a savvy entrepreneur do when she sells her startup for $125 million? She starts another business, of course.   Radha Agrawal, cofounder of Thinx, has launched another passion project: Daybreaker.    Daybreaker is a wellness community that offers sober dance parties in 100 countries around the world. With events at the top of the World Trade Center, Sydney Opera House, and even the White House, Daybreaker is quite literally on top.    And now Daybreaker is offering virtual and hybrid options to increase accessibility to their events while the world navigates through the pandemic.   So how has Radha launched another wildly successful brand? Find out in the latest episode of the Foundr podcast. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Jul 202159min

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

364: The $100B Cereal Entrepreneur: Joe Gebbia of Airbnb

How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him:    Cereal.    That’s right, the company that started with a single air mattress and grew to a $100 billion empire was kept afloat by selling custom cereal boxes.    It was bizarre but it worked. Gebbia muses in this episode of the Foundr podcast:   “We made $20,000 in breakfast cereal, and we're able to basically pay off our credit card debt...The cereal, funnily enough, was how we were able to help keep the options open for us until eventually, the invitation came for Y Combinator.”   In undoubtedly one of our most riveting episodes, Gebbia recounts his incredible journey from struggling to pay rent, to Airbnb’s first angel investor, to one of the biggest brands in the world and Gebbia’s incredible charity work.   Gebbia is candid about how he overcame countless rejections and problems. Listen in as he shares specific advice for entrepreneurs looking to create the next industry disrupter:    “You can see what’s hot. You can go after an emerging industry... Or you can solve a problem. Your own problem. Airbnb was our own problem. We had a rent check that we couldn’t pay. And it forced us to come up with a new way of making ends meet.” Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast,, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

29 Jun 202150min

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

363: Everything I've Learned Spending $30M on YouTube Ads | Tommie Powers Interview

Tommie Powers is a legend in digital paid advertising. He's consulted on $100+ million in ad spend, including $30 million on YouTube ads alone.    So when Tommie talks about paid YouTube ad strategies, we listen.    In a recent interview on the Foundr podcast, Tommie talked with us about everything from diversifying ad spend to crafting a powerful message to calculating ROAS (spoiler: most people are calculating ROAS all wrong).    Check out the latest episode of the Foundr podcast as Tommie tells us how he taps into YouTube's 2 billion monthly active users to bring in his downright mind-blowing ROAS. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

22 Jun 202153min

362: How to Build a Brand People Love: Red Antler

362: How to Build a Brand People Love: Red Antler

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the crowd. Heyward has elevated some of the biggest brands on the planet, including Casper, Yumi, Four Square, BirchBox, and All Birds. In this episode of the Foundr Podcast, she reveals her creative process and tells us how she got started in the industry.  If you want a new perspective on building a brand your customers will be obsessed with, listen in on our interview with Heyward. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

15 Jun 202139min

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