13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the process itself wasn't so dreamy… it was pretty much a nightmare,” Tatarko says. “So we ended up building Houzz in order to make the whole process better.” The cliché holds – a picture paints a thousand words – and in order to best communicate the vision of their dream home to their architect, Tatarko and her husband Alon Cohen started a humble website displaying images of home interiors. It was Silicon Valley, 2009. In that environment, the journey from personal project to company is a natural progression. They created an online platform to showcase the work of architects, so home renovators could access endless images to inspire the vision of their own dream home. The couple then asked local Bay Area architects to upload their portfolios. Their initial community was made up from “twenty local homeowners, mainly our friends, and a group of professionals from the Bay Area.” What started as a trickle of design portfolios soon became a flood. Tatarko is a veteran of the tech startup space and this comes across in her delivery. A sharp and articulate businessperson, Tatarko coolly communicates a vision splendid for the company. “We really wanted to help people learn more about the [remodeling] process, about design, about what's possible, and about different materials to help them make the right decision. And help them be more knowledgeable when they start their project.” Now Houzz is an online hub that not only hosts a plethora of images but displays the portfolios of “450,000 active professionals from all over the world” and receives 25 million monthly unique visitors. In five years, the site has become the biggest residential remodeling community online. In this interview you will learn: -What it takes to create and build massive community -Startup 101 product development tactics that helped Houzz grow so fast -Challenges faced that Adi had as an entrepreneur -Investing and how to know when you need an investor -The key mindsets to building a successful startup I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Episoder(584)

317: Rich20Something’s Daniel DiPiazza On Why You Need To Start A Side Hustle

317: Rich20Something’s Daniel DiPiazza On Why You Need To Start A Side Hustle

From working as a server at Longhorn Steakhouse, to multiple successful startups, making millions in his 20s, to publishing a best selling book, Daniel DiPiazza knows the entrepreneur's journey like t...

28 Jul 20201h 3min

316: Legendary Investor Ben Horowitz Talks Moving Culture, Enforcing Values, And His Favorite Rap Album

316: Legendary Investor Ben Horowitz Talks Moving Culture, Enforcing Values, And His Favorite Rap Album

Ben Horowitz is one of the most widely recognized names in the world of entrepreneurship. Not only is he the co-founder of the famous venture capital fund, Andreessen Horowitz, but he's also a respect...

21 Jul 202050min

315: From Elaborate Events to a Major Ski Resort: How the Summit Brand Expanded Into A Global Empire

315: From Elaborate Events to a Major Ski Resort: How the Summit Brand Expanded Into A Global Empire

In 2008, Jeff Rosenthal and his co-founders Elliott Bisnow and Brett Leve convinced 19 people they admired to go on a ski trip with them to Park City, Utah. They wanted to spend one-on-one time with t...

14 Jul 202056min

314: From Stay-At-Home Mom to an $845M Acquisition: How Drunk Elephant’s Tiffany Masterson Made The Leap

314: From Stay-At-Home Mom to an $845M Acquisition: How Drunk Elephant’s Tiffany Masterson Made The Leap

When Tiffany Masterson was a stay-at-home mom, she was always looking for ways to make a little extra money. So when the opportunity came around to start selling a brand of bar cleanser as a side hust...

7 Jul 202049min

313: Surviving a Failing Startup and Thriving in the Midst of Crisis, With Rippling Founder Parker Conrad

313: Surviving a Failing Startup and Thriving in the Midst of Crisis, With Rippling Founder Parker Conrad

Parker Conrad is no stranger to hard times. His first startup, Wikinvest, failed to take off during the seven years he was with the company. He then had a falling out with his co-founder, which caused...

30 Jun 202038min

312: How HubSpot’s Dharmesh Shah Challenged The Cold Call And Introduced An Entirely New Approach To Marketing

312: How HubSpot’s Dharmesh Shah Challenged The Cold Call And Introduced An Entirely New Approach To Marketing

It’s not every day that an entrepreneur creates an entirely new industry category and a nine-figure company at the same time. But that’s exactly what Dharmesh Shah did when he started HubSpot. Before ...

23 Jun 202041min

311: How InCountry’s Peter Yared Turns Ideas Into Companies That Sell For Millions

311: How InCountry’s Peter Yared Turns Ideas Into Companies That Sell For Millions

Peter Yared has a wealth of experience as an entrepreneur. Not only has he built and sold six different B2B enterprise companies (making more than $500 million in exits), but he’s also lived through t...

22 Jun 202047min

310: How To Convert Your Passion Into A Profitable Online Course, With Teachable’s Ankur Nagpal

310: How To Convert Your Passion Into A Profitable Online Course, With Teachable’s Ankur Nagpal

What does it take to create, market, and sell a profitable online course? This question is likely on the minds of many people⁠, especially now that the pandemic is pushing people to turn to online cou...

16 Jun 202054min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
lydartikler-fra-aftenposten
boligbobla
rss-andelige-tanker-med-camillo