The GaryVee Audio Experience19 Nov 2014

Retail, Super Bowl Ads, & Telemarketing

#QOTD: Watch this on video and guess how many almonds are in the jar next to me. Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

It's funny to hear that people are referring to cellphones and other mobile devices as the "second screen." As far as I'm concerned, in this DVR'd world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I'm pretty certain we're at a moment in time where our mobile devices are indeed our 'first' screen of choice.

When it comes to retail though, it makes sense that we refer to our phones as the "second screen" because it certainly holds true that our eyeballs serve as the 'first screen' when we're walking around. What's really resonated with me recently with retail is how people are behaving when they're out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they're too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.

This has been a hot topic of discussion over the last few years -- how phones and other devices will play a role in our shopping experiences -- and is something I'm very interested in. Brands need to start being more conscious of how we're using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there's no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(3577)

The #1 Secret Ingredient to Growing Your Business

In this episode of The GaryVee Audio Experience, I sit down with Bobby Bones to talk about why AI is likely the best thing that's ever happened to you. I share the PK framework, Passion and Knowledge,...

6 Aug 42min

The #1 Way to "Make The Most Out Of It"

In this episode of The GaryVee Audio Experience, I sit down with Guy Kawasaki on his Remarkable People podcast to talk about the discipline of staying in your pocket and only speaking about what you k...

5 Aug 40min

How To Say No, Communication Techniques & Branding | #AskGaryVee 335

In this episode of The GaryVee Audio Experience, I answer a batch of listener questions on the AskGaryVee show. I share why saying no requires kind candor, compassionate delivery, and explanatory note...

4 Aug 32min

31 Minutes to Silence Your Negative Thoughts Forever | Tea With GaryVee Special

Today’s episode is an all-time clip. I don’t know if there is a more powerful clip that I’ve ever put out and I hope you can sit down and really let this soak in. Please understand that your negative ...

3 Aug 28min

Just Close Your Eyes Until You're 29.

In this episode of The GaryVee Audio Experience, I talk about why you should just close your eyes until you're 29. I share why nobody cares about your excuses, why your need of things is killing you, ...

2 Aug 2min

What Nobody is Telling You...

In this episode of The GaryVee Audio Experience, I talk about why you're not lost in life, you're just early in the process. I share why the biggest reason you don't know what you want to do is you ha...

1 Aug 2min

How One Piece of Content Can Completely Change Your Life

In this episode of Tea with GaryVee, I take questions live from viewers and talk about why the more separated you are in a family business, the more together you'll be. I share why the audience (not y...

31 Jul 1h 2min

Why Live Streaming has Taken Over 2026

In this episode of The GaryVee Audio Experience, I sit down with John and Jordy on TBPN to talk about how I don't let my audacity or my financial situation dictate my observations of the consumer — an...

30 Jul 32min