Virtual Reality, Content Creation, and No Excuses

Virtual Reality, Content Creation, and No Excuses

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish?

Micro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, Right Hook ;)

So, how do you make good micro-content? First of all, content is subjective. It depends on the viewer and why they're in particular place at a particular point in time. I understand that a 40 year old woman will have a different mindset when she's on Pinterest vs. Facebook. Does she have intent to shop (Pinterest) or is she just catching up with her world (Facebook)? That's how you need to focus on your story-telling strategy. You need to be mindful of the psychology behind the user's intent and the nuances of the platform.

When creating micro-content, or content in general, you also need to respect the user and their tendencies. Of course you want to sell your products, but you need to portray them in way that's more compelling to the viewer. You need to shape it their interests and lifestyle. There are plenty of targeting strategies out there, and there's no one way to execute. The only things you can hone in on while forming your strategy are:

1. Respecting the audience

2. Respecting the platform

3. Making your agenda fall third to #1 & #2

Episoder(3485)

The Brand You Build is the Only Arbitrage You Can Rely On

The Brand You Build is the Only Arbitrage You Can Rely On

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I...

4 Mar 1h 4min

The Mid-Funnel is the Biggest Opportunity in Marketing

The Mid-Funnel is the Biggest Opportunity in Marketing

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers...

3 Mar 37min

68 Minutes to Start Your Monday Morning Off Right

68 Minutes to Start Your Monday Morning Off Right

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in...

2 Mar 1h 7min

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navig...

27 Feb 19min

How to Overcome Fear and Find Success

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why imp...

26 Feb 55min

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I e...

25 Feb 1h 16min

How to Use Humility and Self-Awareness to Win

How to Use Humility and Self-Awareness to Win

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people...

24 Feb 7min

The #1 Difference Between Sales and Branding

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a q...

23 Feb 3min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
okonomiamatorene
rss-politisk-preik