Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Episoder(3442)

A Step-by-Step Social Media Guide For Businesses

A Step-by-Step Social Media Guide For Businesses

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social media to boost their business and revenue. I gave a 2025-2026...

21 Okt 202533min

The Playbook for Building a Career That Wins in the Age of AI

The Playbook for Building a Career That Wins in the Age of AI

In today's episode, I talk about the real impact of AI on careers — especially for people working in customer experience and customer service. I break down why AI isn’t something to fear, but an oppor...

20 Okt 202551min

The Exact Strategy for Modern Business Growth and Marketing That Actually Works l Mick Unplugged Podcast

The Exact Strategy for Modern Business Growth and Marketing That Actually Works l Mick Unplugged Podcast

Today's episode is an interview I did with Mick Hunt on his podcast Mick Unplugged. I dive deep into what truly drives success as a leader and entrepreneur. We talk about why intent matters more than ...

17 Okt 202538min

The 60/20/20 System To Build & Scale Multiple Businesses

The 60/20/20 System To Build & Scale Multiple Businesses

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down h...

16 Okt 20251h

Why Most People Never Quit Their Job & Start Their Business (and How To Finally Do It)

Why Most People Never Quit Their Job & Start Their Business (and How To Finally Do It)

In this episode of Tea with GaryVee ep.89, I dive into some important real-life and business questions — from how to handle a business partner who says they’re a parent first, to giving advice for som...

15 Okt 202556min

What It Really Takes to Build and Lead a Company in 2026 l The CEO Series with William Salvi

What It Really Takes to Build and Lead a Company in 2026 l The CEO Series with William Salvi

Today’s video is my conversation on The CEO Series with William Salvi. We get into everything from building VaynerMedia from scratch to what it really means to be a CEO today. I talk about the truth b...

13 Okt 202536min

The Exact Framework for Practical Social Media Marketing, Building a Community, and the Scalable Content Model

The Exact Framework for Practical Social Media Marketing, Building a Community, and the Scalable Content Model

In this deep-dive 4Ds session, I give a group of driven SMB owners the actual system for social media success. We talk about why volume is the secret weapon you're not using, how to provide relentless...

11 Okt 20251h 5min

The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule

The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule

Today's video is a 4Ds session I did previously, where I connected with a group of business owners to deliver the tactical, unfiltered advice on how to grow their business and scale their brand. We co...

9 Okt 20251h 14min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-impressions-2