Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Episoder(3443)

The Marketing Strategy Every Small Business Is Sleeping On | GaryVee BizX Keynote 2025

The Marketing Strategy Every Small Business Is Sleeping On | GaryVee BizX Keynote 2025

This one’s a MASTERCLASS for every small biz owner, startup founder, or scrappy team trying to grow with limited resources. I kicked off this keynote with a personal story—my family’s immigrant journe...

6 Mai 202532min

Side Hustle = Full Time? 30 Min Of Tactical Social Media Advice | GaryVee Backseat Q&A Highlights

Side Hustle = Full Time? 30 Min Of Tactical Social Media Advice | GaryVee Backseat Q&A Highlights

Today’s video is the “best of” my 1.5 hour Backseat Q&A! So if you missed it, or just wanted to catch the highlights, this video is for you. I talk about taking your side hustle full time, whether or ...

2 Mai 202529min

Zarna Garg: Proof It’s Never Too Late to Start Over (and Crush It) | GaryVee Audio Experience w/ Zarna Garg

Zarna Garg: Proof It’s Never Too Late to Start Over (and Crush It) | GaryVee Audio Experience w/ Zarna Garg

I sat down with my good friend Zarna Garg, and what unfolded was a raw, unfiltered conversation about rejection, resilience, and rewriting your story — even when it feels like the world just slammed a...

1 Mai 202531min

The Future Won’t Wait: How to Build When Everything’s Changing | GaryVee Samsung Keynote

The Future Won’t Wait: How to Build When Everything’s Changing | GaryVee Samsung Keynote

In today’s episode of The GaryVee Audio Experience, we're sharing a powerful keynote Gary gave at Samsung — all about leadership, adaptability, and thriving in the face of chaos.Gary dives deep into w...

29 Apr 202539min

MicroVee: Time Management’s Best-Kept Secret: Imperfection | GaryVee Throwback Q&A

MicroVee: Time Management’s Best-Kept Secret: Imperfection | GaryVee Throwback Q&A

Happy Sunday!Time management isn’t about mastering every moment — it’s about your relationship with imperfection. In this episode, we dive into why the most successful people drop balls all the time —...

27 Apr 20252min

MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote

MicroVee: How to Get Comfortable With Losing and Start Winning | GaryVee Throwback Aspire 2024 Keynote

🚨 Content Creation Blocked? Here’s the Truth That Will Change Everything! 🚨Do you ever feel stuck when it comes to content creation? Gary has some powerful insights on how to push through that block...

26 Apr 20257min

MicroVee: How To Win In An AI World — Use Fast-Changing Tech Before It Uses You | GaryVee x Alpha AI Podcast

MicroVee: How To Win In An AI World — Use Fast-Changing Tech Before It Uses You | GaryVee x Alpha AI Podcast

Let’s be honest — most people have no idea what they’re talking about when it comes to AI... but they’ll pretend they do.In this conversation, I pull back the curtain on what I’m actually doing with a...

25 Apr 202514min

The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote

The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:🎯 It’s not about who’s got the best product.📲 It’s about...

24 Apr 202541min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
lederpodden
pengesnakk
liberal-halvtime
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo
rss-markedspuls-2