Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Episoder(3445)

The Lies We Tell Ourselves About Aging and Success | Why Your Best Years Are Still in Front of You

The Lies We Tell Ourselves About Aging and Success | Why Your Best Years Are Still in Front of You

💡 If you’ve ever told yourself “it’s too late” to start something new, this episode is going to prove you wrong.Too many people hit their 40s, 50s, or beyond and start believing the lie that their be...

18 Mar 202530min

Business Advice: Pivoting Your Career, Fear Of Wasting Time, How To Stop Overthinking & Difficult Life Transitions | Tea with GaryVee ep. 69

Business Advice: Pivoting Your Career, Fear Of Wasting Time, How To Stop Overthinking & Difficult Life Transitions | Tea with GaryVee ep. 69

Feeling stuck in your career or life? You’re not alone. In this episode of Tea with GaryVee, I take live questions from callers struggling with change, self-doubt, and figuring out their next move. We...

13 Mar 202531min

3 Key Lessons From Real Entrepreneurs: Scaling, Branding & Reinventing | GaryVee Business Q&A

3 Key Lessons From Real Entrepreneurs: Scaling, Branding & Reinventing | GaryVee Business Q&A

Want to stay ahead as an entrepreneur in 2025? This episode is a crash course in evolving your business, featuring three real entrepreneurs tackling three major challenges—scaling, branding, and reinv...

12 Mar 202533min

Old-School Thinking is Killing Your Business – Here’s How to Fix It | GaryVee Q&A

Old-School Thinking is Killing Your Business – Here’s How to Fix It | GaryVee Q&A

If you're in business and avoiding technology, you're in trouble. In this episode, I dive into why contractors—especially roofers—need to stop resisting tech and embrace the tools that will keep them ...

11 Mar 202554min

The #1 Mistake Killing Your Social Media Growth | Tea with GaryVee Ep. 68

The #1 Mistake Killing Your Social Media Growth | Tea with GaryVee Ep. 68

🔥 The game has changed—are you keeping up? In this episode of Tea with GaryVee, I dive deep into the shifting landscape of social media, why follower counts don’t mean sh*t anymore, and how content i...

5 Mar 202531min

4 business strategies you need to win in 2025

4 business strategies you need to win in 2025

In this episode, I sit down with four business owners from completely different industries—hospitality, franchising, community-driven services, and social media marketing—to break down their biggest c...

5 Mar 202529min

AI, Social Shopping, and the Future of Media | GaryVee Q&A with New York Post

AI, Social Shopping, and the Future of Media | GaryVee Q&A with New York Post

I sat down with Lydia Moynihan from the New York Post to dive into some of the biggest shifts happening in business, media, and technology. We get into the explosion of social shopping, how AI is chan...

4 Mar 202548min

Tea with GaryVee Ep. 67 | Selling on TikTok Shop vs WhatNot, How to Handle Family Judgment While Building Your Dream, & Why Growing on Instagram Feels Impossible (And How to Fix It)

Tea with GaryVee Ep. 67 | Selling on TikTok Shop vs WhatNot, How to Handle Family Judgment While Building Your Dream, & Why Growing on Instagram Feels Impossible (And How to Fix It)

The real fix for feeling stuck? Curiosity. So many of us are trapped in our own excuses, using judgment from family or fear of failure as a reason to hold back. If you’ve ever felt like you’re not “go...

27 Feb 202526min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
pengesnakk
morgenkaffen-med-finansavisen
okonomiamatorene
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
liberal-halvtime
rss-investering-gjort-enkelt
tid-er-penger-en-podcast-med-peter-warren
rss-markedspuls-2