Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Episoder(3446)

Revolutionize Your Business in 2025 with THESE Growth Strategies

Revolutionize Your Business in 2025 with THESE Growth Strategies

In this episode of the podcast im sharing a recent Tea with GaryVee where I dive into incredible conversations that range from tackling family business challenges to breaking free from limiting contra...

22 Nov 202434min

Three Traits That Define Success and Resilience | National Archives Keynote

Three Traits That Define Success and Resilience | National Archives Keynote

On today's episode of the podcast, I am sharing the speech at the National Archives Constitution Day Ceremony. I share the story of my family’s journey to America and the values that make the United S...

21 Nov 20247min

Turning Obstacles into Opportunities | Matthew McConaughey's Concept of Greenlights

Turning Obstacles into Opportunities | Matthew McConaughey's Concept of Greenlights

On today's episode of the podcast, I'm sharing an episode I did a while back with Matthew McConaughey. He shares the profound insights behind his book Greenlights. Dive into stories of his life, lesso...

20 Nov 202444min

Unlocking LinkedIn | The Ultimate LinkedIn Playbook for Entrepreneurs

Unlocking LinkedIn | The Ultimate LinkedIn Playbook for Entrepreneurs

In this episode, we dive into game-changing strategies to elevate your business and personal brand using LinkedIn. Discover why this platform is the untapped treasure of organic reach and how it rival...

19 Nov 202412min

The Ultimate Advice To Improve Your Business and Life

The Ultimate Advice To Improve Your Business and Life

Today's video is a Q&A I had in 2023 with the Miami Country Day School. I answer a bunch of interesting questions such as how to get more clients to your business, what should youngsters invest in, an...

18 Nov 202430min

Transform Your Business with THESE Simple Marketing Tactics

Transform Your Business with THESE Simple Marketing Tactics

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family li...

15 Nov 202452min

The Future of Content Creation: Embracing Social Shopping and Live Selling

The Future of Content Creation: Embracing Social Shopping and Live Selling

Welcome back! In this episode, I’m diving into actionable strategies to help local businesses grow using social media. We’ll talk about how to get the most out of low-budget Facebook and Instagram ads...

14 Nov 202438min

The importance of instilling confidence as a parent

The importance of instilling confidence as a parent

Accountability is a trait that many people struggle with. I think that by becoming more accountable and self-aware of what's making us unhappy we can find more balance in our lives and be more content...

13 Nov 202410min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
utbytte
pengepodden-2
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
stormkast-med-valebrokk-stordalen
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse