Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Episoder(3447)

The Most Import Thing to Think About In Your 20's

The Most Import Thing to Think About In Your 20's

Today's episode is the a 4Ds session from a few years back. I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why you must win on organic reach; having a show or a p...

5 Okt 202458min

The Fastest Way To Make Your First $100,000 l Erika Taught Me Podcast

The Fastest Way To Make Your First $100,000 l Erika Taught Me Podcast

On today’s episode of the podcast I'm sharing an interview I did with Erika Kullberg last year, we dive deep into the concept of self-awareness. We tackle the burning question of the fastest route to ...

4 Okt 202435min

This Is Why Discomfort Is So Important

This Is Why Discomfort Is So Important

Today's video is a chat I had with a past group of Vayner Media summer residents! We talk about where my confidence comes from, shifts in the tech industry and how to stay ahead, why every generation ...

3 Okt 202421min

AI’s Role in the Future Workplace | A Conversation with Indeed CMO Jessica Jensen

AI’s Role in the Future Workplace | A Conversation with Indeed CMO Jessica Jensen

In this episode, I sit down with Jessica Jensen, CMO of Indeed, to talk about how AI and social media are completely changing the way we work. We dive into the rise of generative AI, like ChatGPT, and...

2 Okt 202441min

Tips to Stay Motivated for Your Tuesday

Tips to Stay Motivated for Your Tuesday

Today's episode is my virtual speech at the True North event that took place last year. I dive deep into the essence of motivation and emotional intelligence. I share my journey of being a default opt...

1 Okt 202429min

The Best Marketing Strategy For Businesses

The Best Marketing Strategy For Businesses

I’m HYPED for the debut of VeeFriends Cartoons, coming to YouTube TODAY, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I’m super pumped to share this...

30 Sep 202445min

23 Minutes of Advice to Get You Ready For The Work Week

23 Minutes of Advice to Get You Ready For The Work Week

BEFORE THE DESCRIPTION... I’m HYPED for the debut of VeeFriends Cartoons, coming to YouTube this upcoming Monday, September 30th! My mission is to make people fall in love with the VeeFriends characte...

29 Sep 202423min

Building Iconic Brands | Emotional Connection, Attention, and Innovation

Building Iconic Brands | Emotional Connection, Attention, and Innovation

I’m HYPED for the debut of VeeFriends Cartoons, coming to YouTube this upcoming Monday, September 30th!My mission is to make people fall in love with the VeeFriends characters, and so I’m super pumped...

28 Sep 20249min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
finansredaksjonen
pengepodden-2
rss-sunn-okonomi
pengesnakk
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
utbytte
stormkast-med-valebrokk-stordalen
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
liberal-halvtime
okonomiamatorene
lederpodden
rss-investering-gjort-enkelt