Paula's Choice Founder Paula Begoun aka "The Cosmetics Cop"

Paula Begoun is the 67-year-old founder of Paula’s Choice skincare and the author of over 20 books, including Don't Go to the Cosmetics Counter Without Me. Today, the industry veteran is here to retrace the origin story behind the iconic range, dubbed as “The Original Internet Beauty Brand” and one of the first to go “fragrance-free” long before “free from” lists were even a thing. Today, the 26-year-old company is gaining more popularity than ever before, ranking as one of the Top 5 most-talked about beauty brands on Reddit.

Find out why Gen-Z influencer Skincare By Hyram has touted the best-selling Paula’s Choice 2% BHA Liquid Exfoliant as “Sorcery in a Bottle.” Then, stay tuned as Paula goes off on the biggest cosmetics myths she’s busting these days, as she sets the record straight on the number one threat your skin: ”Inflammaging.” Plus, find out why she thinks antioxidants are the unsung heroes of skincare, along with her predictions on which ingredients are going to peak next (Hint: turns out CBD may have actual scientific legs, guys.) And oh, yes we definitely ask her thoughts on cosmetic surgery.

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